This month: Bluesky is gaining momentum as a decentralized alternative to mainstream social, Google is doubling down on AI innovation with over 100 updates from I/O, and the Golden State Valkyries are turning heads with a logo that proves design still leads brand storytelling. Here’s what’s new—and what it means for marketers looking to stay ahead. Let’s dive in.
Bluesky: just another platform or the future of social?
Is Bluesky just another social app added to the mix? Maybe—but it’s worth paying attention. Founded by Twitter co-founder Jack Dorsey, Bluesky offers a familiar interface with a fresh philosophy: users control what they want to see.
Unlike most platforms, Bluesky doesn’t rely on a single, algorithm-driven timeline. Instead, users can follow or create custom feeds—tailoring their experience by interest, community, or content type. It’s a “choose your own adventure” model for social media.
And users are paying attention. According to the Q2 2025 Sprout Pulse Survey, nearly half of global users plan to spend more time on emerging platforms, with Millennials, Gen X, and Boomers leading the way on Bluesky adoption.
Stay tuned—our team at seoplus+ is monitoring how Bluesky evolves and what it could mean for brand engagement strategies in 2025 and beyond.
Highlights from Google I/O 2025: AI takes centre stage
At this year’s Google I/O, AI wasn’t just part of the conversation—it was the conversation. With over 100 new updates announced, Google made it clear that its focus is on shaping how we create, collaborate, and communicate through AI-driven experiences. Here are three innovations that caught our attention:
- Veo 3: Generate videos with audio using natural language prompts. Available now in the Gemini app (U.S. only) and through Vertex AI, this tool marks a new chapter in AI-powered content creation.
- Google Beam: A 3D video prototype designed to make remote meetings feel as real as face-to-face conversations. Think holograms, but accessible.
- Jules: A coding companion for GitHub projects, now in open beta. Jules can handle multiple dev tasks simultaneously and even deliver audio summaries of recent code changes—ideal for busy teams.
From content creation to developer productivity, Google’s AI momentum sets the pace for what’s next.
More than a logo: the Valkyries show why design matters
The new Golden State Valkyries logo isn’t just eye-catching—it’s intentional. As team president Jess Smith put it,
“Every single detail of this mark is deliberate… It’s bold. It’s strong. It’s powerful. It’s everything we believe this team will represent.”
In a digital-first landscape where first impressions are made in seconds, branding has to do more than stand out—it needs to tell a story. The Valkyries achieve this by fusing mythology, movement, and regional identity into a single, striking visual.
For marketers and designers, it’s a strong reminder: effective branding isn’t just about recognition—it’s about resonance. At seoplus+, we believe great design drives momentum, meaning, and long-term connection.
The Valkyries just showed us how it’s done.
Stay ahead of the curve
From the rise of Bluesky, putting content control back in users’ hands, to Google’s AI breakthroughs like Veo 3 and Jules, and the Valkyries’ standout brand identity making waves in pro sports—this month’s updates are all about innovation, intention, and impact.
The takeaway? Whether you’re experimenting with emerging platforms or rethinking your digital presence, the opportunity lies in embracing change and leading with purpose.
What trends are you most excited about? Let us know in the comments or join the conversation with us on LinkedIn!
