Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Dec 20, 2015 by seoplus+ Team
While it may not have the usership numbers of Facebook, Twitter, or Instagram, this purchasing powerhouse is not to be underestimated, especially when it comes to holiday marketing. Pinterest users are passionate, well-informed, and active consumers who use the platform as an organizational tool for their shopping needs. 93% of pinners are using Pinterest to …
Dec 19, 2015 by seoplus+ Team
Looking to take your Shopify store to the next level? You have the products, the branding, and the website visitors – now you need to convert visitors to customers. Here are some apps you can install in your store today to get your visitors to complete their checkout. Receiptful The probability of selling to an …
Dec 18, 2015 by Brock Murray
A conversion is any desired action by a visitor on a web page. It could be as simple as clicking a link to another page on your site, filling out a form (like an newsletter sign-up), or completing a purchase. The goal of conversion tracking and marketing is to “convert” website visitors into paying customers. …
Dec 17, 2015 by Amanda Stephens
Back in the day (OK, maybe 2012 wasn’t that long ago), SEO was all about keywords. Think of a keyword like a shortcut that sums up the content of your page. It can be a short-tail keyword (fitness), or a long-tail keyword (book personal training lesson online). If you didn’t have your exact keyword repeated …
SEO
Jul 24, 2023 by Alexa Rees
In today’s digital landscape, online advertising has become a necessity for businesses seeking to reach their target audience and drive conversions. With the ever-growing competition, it’s essential to leverage effective strategies that can maximize your online visibility and attract relevant traffic. Two popular methods of online advertising are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) …
Web
Jul 13, 2023 by Cara Corbett
As Canada’s top SEO agency, we’ve heard our fair share of website migration horror stories. It always goes a little something like this: The client comes to us asking for help because they have seen a significant drop in traffic and rankings. When digging into the timelines, they let us know that they have recently …
Web
Jul 12, 2023 by Brandon Telford
Imagine your company uses a subscription-based service model, and you’d like to increase the number of signups on your website. But right now, they’re far too low! You might consider auditing your website analytics, or wish to perform some user testing to address some of the concerns. Both methods are great at building out a …
SEO
Jul 6, 2023 by Alexa Rees
Search Engine Optimization (SEO) is a vital component of any successful online presence. It helps businesses improve their website’s visibility, drive organic traffic, and ultimately increase conversions. However, even the most well-intentioned website owners often fall into common SEO pitfalls that can hinder their efforts and prevent them from achieving their desired results. In this …
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