Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jan 13, 2016 by Brock Murray
It’s not all about new customers. You want loyal ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top, …
Jan 6, 2016 by Brock Murray
Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can …
Jan 4, 2016 by seoplus+ Team
So your first step in a content strategy is creating great ideas and pieces of your own blog, then expanding to other related blogs, then moving on to the likes of Slideshare, LinkedIn publishing, Triberr, Medium, and others. Of course there is more to it, but this is the basic three-step process when it comes …
Jan 3, 2016 by Brock Murray
Roofmaster specialize in residential re-roofing, heritage roofs, metal roofs, siding, roof repairs and skylight installation. Over the past several years, they have established a solid reputation as the €˜go-to’ roofers in the Ottawa Region; including Kanata, Barrhaven, Nepean, Orleans and South Keys. They continuously strive to provide a high level of value and customer service …
Paid Ads
Oct 18, 2023 by Lisa Westlund
Pay-per-click advertising fraud has emerged as a significant challenge for marketers. According to a report by Juniper Research, an astonishing $84 billion of ad spend will be lost due to ad fraud in 2023, making up 22% of all advertising spend. With such a substantial amount of ad spend being wasted due to ad fraud …
Social Media
Oct 13, 2023 by Haley Wells
In an era of dwindling attention spans and an overload of content, the challenge is not just to grab attention but to convey a meaningful message in a concise manner. Enter short-form video storytelling – a medium that demands creativity, clarity, and charisma. But how does one tell a story, evoke emotions, or send a …
Marketing
Oct 2, 2023 by Amanda Stephens
In the digital age, data is the backbone of any successful marketing strategy. With countless tools available, it can be challenging to discern which ones are essential for your marketing needs. Here’s a breakdown of the top analytics sources every digital marketer should be familiar with, along with how to leverage their data for informed …
News
Sep 30, 2023 by seoplus+ Team
Ottawa, Ontario seoplus+ is pleased to announce it placed No. 357 on the 2023 Globe and Mail and Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. seoplus+ earned its spot with a three-year growth of 101%. “It is really special to be included as …
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