Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jan 5, 2023 by Brock Murray
As the second most-visited site, second most-popular search engine, and number one video site online, YouTube is an undisputed powerhouse of the digital era. With over four billion videos streamed daily and more than one billion unique monthly visitors, any savvy marketer can recognize YouTube as a cost-effective marketing tool with incredible exposure potential. Here’s …
Dec 5, 2022 by Amanda Stephens
Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy tracking and marketing tags on your website. But like any tool, GTM can become cluttered and disorganized over time, which can lead to errors, confusion, and inefficiency. In this article, we’ll discuss how to clean up your GTM account to …
Sep 30, 2022 by Amanda Stephens
Whether you’re talking about digital marketing, SEO, or conversion funnels, one of the first recommendations you will receive is to write content. Need more traffic? Write more content. Need more customers? Write content that solves their problems. Need to outperform the competition? Write better content. Content comes in many forms (and not just written!), and …
Mar 21, 2022 by Austin Perron
On March 16, Google announced that Universal Analytics (UA) will be retired as of July 1, 2023 in favour of Google Analytics 4 (GA4). First released in October 2020, GA4 looks, feels, and even collects data differently than its predecessor UA. You might have some questions about this development and what it means for your …
Case Study
Aug 18, 2022 by seoplus+ Team
Coney Island Picnic is a Los Angeles-based streetwear brand focusing on youth culture. They approached seoplus+ to help them develop their Shopify website and drive conversions with a paid ads campaign focusing on Google Ads, Google Shopping, Facebook Ads, and Tik Tok Ads. Download Case Study Goals: Build brand awareness Drive more traffic Increase sales …
Case Study
Jun 23, 2022 by seoplus+ Team
Orkin Canada is a pest & wildlife control service with more than 30 locations across Canada. Seeking to improve their backlink profile, grow visibility, and drive more traffic, they enlisted the help of seoplus+ for a Digital PR campaign. Download Case Study Goals: Grow backlink profile Grow visibility Drive more traffic Challenge: On October 11, …
Case Study
Jun 8, 2022 by seoplus+ Team
We worked with a niche dating app looking to break into the space. The website, brand new with no history, needed to create brand awareness and ultimately drive app installs and registrations. Within 3 months of launch, the website was driving over 3,500 users per month and more than 1,000 leads thanks to thoughtful design …
Case Study
Jun 1, 2022 by seoplus+ Team
We have provided SEO & supporting marketing services for this niche eCommerce website since 2016. The look of the Shopify website was outdated and did not properly represent the remarkable brand with a strong reputation. We worked together to redesign the website to better tell the brand story and drive more sales. Download Case Study …
SEO
Mar 15, 2024 by Alexa Rees
Key Takeaways Understanding UX and SEO: Prioritize user experience to improve SEO metrics like bounce rate and conversion rates. Key principles: Focus on user-centric keyword research and resonant content creation for effective SEO and UX alignment. Accessibility considerations: Incorporate accessibility features and conduct regular audits for inclusivity and usability. Incorporating user feedback: Utilize surveys, usability …
SEO
Jan 9, 2024 by Derek Cosgrove
Since March 2020, I’ve noticed a significant increase in SMB acquisitions, at least among my clients. Close to ten of my clients (local businesses or chains of local businesses) have been acquired or been involved in mergers within the last four years. I’ve seen marketing programs demolished during acquisitions (leads dropping by 90%), and I’ve …
Digital PR
Jan 4, 2024 by Catherine Hansen
I spent over 60 hours building my team’s custom project management space. Here are the key takeaways. Do you have that one organizational method that works but that you also can’t stand at the same time? That system has become routine and easy to implement in the short term but is not productive in the …
Marketing
Dec 19, 2023 by Amanda Stephens
Picture this: you’re on a mission to find that cozy café downtown, the one with the amazing lattes and freshly baked pastries. You pull out your smartphone, type in the café’s name, and voilà! The website shows the address, the store hours, and the tantalizing menu. Armed with anticipation, you head out, only to find …
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