Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Aug 26, 2025 by seoplus+ Team
We’re thrilled to announce that seoplus+ has once again been named one of Ottawa’s Best Places to Work in 2025! This recognition, awarded by the Ottawa Business Journal and the Ottawa Board of Trade, marks our second consecutive year receiving this prestigious honor and reinforces our commitment to creating a supportive, innovative, and inclusive workplace …
Jul 28, 2025 by Haley Wells
This month in digital marketing, Instagram content becomes visible on Google Search, YouTube introduces stricter standards for AI-generated videos, and generative AI is helping smaller brands produce video ads more efficiently. Here is what is new, and what it means for marketers, creators, and brands aiming to stay ahead. Instagram opens up to Google search: …
Jun 30, 2025 by Haley Wells
This month in digital marketing: Apple’s new “Liquid Glass” aesthetic is sparking critical debate among designers, Meta’s AI-powered Opportunity Score promises to elevate ad strategy, and Instagram’s built-in teleprompter just made short-form video creation more accessible than ever. Here’s what’s new—and what it means for marketers and creators focused on performance, usability, and impact. Liquid …
Jun 2, 2025 by Haley Wells
This month: Bluesky is gaining momentum as a decentralized alternative to mainstream social, Google is doubling down on AI innovation with over 100 updates from I/O, and the Golden State Valkyries are turning heads with a logo that proves design still leads brand storytelling. Here’s what’s new—and what it means for marketers looking to stay …
Case Study
Nov 11, 2025 by Ragheed Akeel
Overview Exor Games is a full-service hobby game retailer specializing in board games, trading card games (TCGs), sports cards, accessories, and in-store event ecosystems. Operating on Shopify, their digital storefront had become the first impression for thousands of gaming enthusiasts. However, sluggish performance and long page loads were undermining both the user experience (UX) and …
Case Study
Jul 11, 2025 by Cecelia Feor
Overview Wrk is an automation platform that delivers custom solutions by first understanding a client’s legacy processes and specific operational pain points. Their approach is rooted in careful analysis, followed by the development of tailored automation frameworks. A key differentiator is Wrk’s human-in-the-loop integration, which offers an added layer of oversight and flexibility for industries …
Case Study
Jul 10, 2025 by Amanda Stephens
How Linkable Content Powers SEO Success Our recent case study Why Your Long-Term SEO Matters demonstrates how creating original, linkable content coupled with paid amplification can drive high-value rankings and backlinks—key factors in boosting your overall brand presence. Download Case Study The Challenge As a digital marketing agency, our focus is primarily on helping clients …
Case Study
Jun 30, 2025 by Devon Baines
Wrk had a powerful story to share—and no time to waste. Wrk is a robust automation platform designed to streamline virtually any aspect of business operations. They had a goal: Convey that value proposition clearly, or flatline. With seoplus+, they got high-impact creative that delivered measurable results, fast. Download Case Study Challenges Automation is seen …
News
Nov 11, 2025 by Haley Wells
This Month in Digital Marketing: From AI-powered browsing shifts to the rise of vibe marketing and Instagram’s new user controls, November brought major changes to how brands connect, create, and convert. Here’s what you need to know and how to stay ahead. Browsing is becoming delegation, not discovery With the launch of ChatGPT Atlas, OpenAI …
GEO
Nov 4, 2025 by Ted Skinner
Your entire customer base, from C-suite executives to new interns, now uses ChatGPT for vendor discovery. After analyzing over 50,000 AI-generated responses about B2B brands, we discovered that 73% of brand mentions come from news coverage and thought leadership, not technically optimized websites. This reality demands a new strategic approach to your marketing and public …
News
Oct 6, 2025 by Haley Wells
This month in digital marketing: From rising video-first ad trends in Europe to surprising shifts in local SEO ranking factors and Instagram myth-busting, the latest updates show where brands should focus now. Here’s what you need to know, and how to stay ahead. Article Takeaways: Marketers shift to video-first ads as consumer habits evolve Marketers …
Social Media
Sep 25, 2025 by Haley Wells
October 10th marks World Mental Health Day, an international observance dedicated to education, awareness and advocacy around mental health. In my role as a Social Media Team Lead, I’m often asked at networking and industry events: “How do you manage being immersed in social media every day? Doesn’t it ever feel mentally exhausting?” At first, …
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