Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
May 16, 2025 by Brock Murray
We’ve become aware that scammers are fraudulently using the seoplus+ name to deceive members of the public. The scam involves promises of cryptocurrency investments and returns, falsely claiming to be associated with seoplus+. We want to be clear: seoplus+ does NOT offer investment services, cryptocurrency trading, or financial products of any kind. How to identify …
May 5, 2025 by Haley Wells
This month, Instagram is making mobile video editing more accessible, LinkedIn is changing its approach to external links, and Wix is enhancing its website platform with AI capabilities. Here’s a look at what’s new and what it means for your marketing strategy. Let’s dive in. Instagram’s new “Edits” app could make us all video editors …
Apr 8, 2025 by Aleksandar Krsmanovic
We’re proud to share that seoplus+ has been recognized as a 2025 Google Premier Partner. This elite distinction places us in the top 3% of Google Partners in Canada, recognizing our proven expertise in Google Ads and our continued investment in client success. It’s not just a badge— it reflects the deep trust our clients …
Jan 1, 2025 by Brock Murray
The Hard Truth About SEO Partnerships The disconnect between businesses and their SEO agencies has reached a critical point. Our analysis of 5,428 business complaints reveals a stark reality: 95% of businesses are disappointed with their SEO agencies’ performance. Yet beneath this widespread dissatisfaction lies a more nuanced story – one that could save your …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
Case Study
Apr 23, 2024 by seoplus+ Team
Mobile Klinik, a leading Canadian retailer specializing in certified pre-owned smartphones and expert repair services, embarked on a strategic journey to revitalize its brand presence online. In 2023, following a comprehensive website redesign, the focus shifted towards leveraging quality content on their new website blog to attract and educate both current and potential customers. With …
GEO
Aug 14, 2025 by Ragheed Akeel
The world of SEO and website optimization is changing. With the introduction of artificial intelligence (AI) and large language models (LLMs), we now have to find new ways to understand how to optimize our websites for our users and generative engines (GEs). This is where generative engine optimization (GEO) comes into play. Here, we are …
News
Jul 28, 2025 by Haley Wells
This month in digital marketing, Instagram content becomes visible on Google Search, YouTube introduces stricter standards for AI-generated videos, and generative AI is helping smaller brands produce video ads more efficiently. Here is what is new, and what it means for marketers, creators, and brands aiming to stay ahead. Instagram opens up to Google search: …
Agency
Jul 18, 2025 by Aaron Sander
Years ago, when the web team at seoplus+ began documenting processes and projects, Confluence was selected as the platform to host all of the information. Over time, without a designated owner to maintain the platform, it became cumbersome to navigate and search. Meanwhile, other departments explored documentation platforms and gravitated toward Notion due to its …
GEO
Jul 11, 2025 by Derek Cosgrove
To understand how AI is influencing organic visibility, I analyzed six months of traffic data (January to June 2025) across 10 different websites. These included a mix of national retailers, Canadian SaaS platforms, post-secondary institutions, B2B tech firms, and non-profit organizations. While this dataset is modest in size, it still paints an interesting picture of …
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