Case Study

New website, paid ads help generate ROAS of 22.68x for streetwear brand

Coney Island Picnic logo on a black background
Coney Island Picnic logo on a black background

Coney Island Picnic is a Los Angeles-based streetwear brand focusing on youth culture. They approached seoplus+ to help them develop their Shopify website and drive conversions with a paid ads campaign focusing on Google Ads, Google Shopping, Facebook Ads, and Tik Tok Ads.
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Goals:

  • Build brand awareness
  • Drive more traffic
  • Increase sales

Challenge:

  • At the time, Coney Island Picnic was just entering the ecommerce industry as a new brand.
  • Aside from a few industry relationships, they had limited visibility in a highly competitive market.
  • They needed assistance with generating both awareness and purchases.

Approach:

  • seoplus+ worked with the client to develop a simple Shopify store that met their individual needs and design requirements.
  • The SEO team also completed an in-depth SEO audit to identify site improvements. From the audit, they focused on optimizing priority collection pages for search, creating content to help improve rankings, and pursued an ongoing link building campaign.
  • On the paid ads side, the team created compelling static, animated, and video ads tailored to the Gen Z audience.

Results:

  • On the organic side, the new website ranks for over 775 keywords in the U.S. (July 2022), with 28 on the first page.
  • The site also went from 0-2500 sessions/month on average in just 6 months.
  • On the paid ads side, the Cost Per Purchase came down 6 months in a row from October to April, and peaked at a CPA of $12.95.
  • The highest ROAS of 22.68x came from the branded search campaigns, indicating that the company had generated some great awareness for their brand with high converting ads.
  • Finally, the online store has gone from selling 0 to over 1000 products/month in just 90 days, and continues to grow MoM.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“I really respect the work that seoplus+ does to help Coney Island Picnic achieve our goals. Their team is responsive, creative and understands what it takes to push our iniatives forward.”

- Joseph Cohen, CEO at Coney Island Picnic

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