Case Study

Google Ads campaign leads to record return on ad spend (ROAS) for e-Commerce retailer

Maniology Logo
Maniology Logo

Maniology is an e-Commerce retailer based in the US, specializing in nail art and nail stamping plates. Seeking to increase visibility and drive more sales, seoplus+ implemented a comprehensive Google Ads strategy to generate purchases above a target ROAS of 2.5.
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  • Increase sales
  • Achieve a return-on-ad-spend (ROAS) of 2.5x or higher.


  • Leveraged automation to scale the Shopify store feed
  • Configured Google Smart Shopping Campaign
  • Supplemented with Search Campaign to target keywords


  • $3.05 CPA (target was $10 and industry average is $35.89)
  • 11.76x ROAS (target was 2.5)
  • Won Best Use of Search – Retail / eCommerce (PPC) at the 2021 Canadian Search Awards
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“The campaign’s successful foundation and automation capabilities allowed us to manage the demand throughout COVID-19 and scale the client’s budget so they could dominate the nail art industry.”

- Lisa Westlund, Paid Ads Manager, seoplus+

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