Maniology is an e-Commerce retailer based in the US, specializing in nail art and nail stamping plates. Seeking to increase visibility and drive more sales, seoplus+ implemented a comprehensive Google Ads strategy to generate purchases above a target ROAS of 2.5.
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Goals:
- Increase sales
- Achieve a return-on-ad-spend (ROAS) of 2.5x or higher.
Approach:
- Leveraged automation to scale the Shopify store feed
- Configured Google Smart Shopping Campaign
- Supplemented with Search Campaign to target keywords
Results:
- $3.05 CPA (target was $10 and industry average is $35.89)
- 11.76x ROAS (target was 2.5)
- Won Best Use of Search – Retail / eCommerce (PPC) at the 2021 Canadian Search Awards
