Brand and Website Enhancement Through Deliberate Design

Only provides an easier, convenient, more sustainable way to get what you need to get through your period. Pads, tampons, and liners made of organic cotton, wrapped and packaged in biodegradable materials. All ethically sourced, affordably priced, and delivered in bulk, saving you time, money, and the environment.

Challenge

• Multi-faceted goals: expanding brand identity, enhancing visual appeal, and elevating excitement and engagement levels.
• Our mission was to seamlessly merge the distinct styles of Only and their supplier Green Umbrella, all within the framework of the Shopify platform.
• This undertaking demanded close collaboration with our client, who was handling the development of the website.
• Our team embraced the challenge with creativity, accountability and expertise, setting the stage for a successful brand enhancement, build and launch.

Approach

• Our expertise shone through as we not only designed a visually pleasing solution but also strategically integrated existing theme sections and constructs to simplify the process for the website developer.
• Our deliberate design choices included enhancing visual interest and promoting sustainability through the integration of natural and sustainable imagery.
• The incorporation of bright pops of colour, complementing the “nutrition label” style, added vibrancy and modernity to the design, resonating more effectively with the target audience. 

• The meticulous attention to detail in our deliberate design approach is highlighted by Dan’s acknowledgment of the quality assets provided, minimizing the need for revisions.

Results

• Positive feedback from the client highlights the success of our streamlined design process, emphasizing efficiency and client satisfaction.
• The cohesive and engaging design, melding the distinctive styles of both brands, resonated effectively with the target audience.
• Notably, the deliberate integration of natural and sustainable imagery, coupled with vibrant pops of colour, enhanced visual interest and reinforced sustainability values.
• The results showcase a visually appealing, functionally sound design, ultimately contributing to a satisfied and happy client.

seoplus+ Team

seoplus+ is a marketing agency founded in 2012, specializing in demand generation and business growth strategies for companies from small businesses to multinational enterprises. The agency has particular expertise serving multi-location brands across various industries. The team brings experience across SEO, paid advertising, social media marketing, content strategy, digital PR, UX design, web development, ecommerce optimization, and growth strategy. seoplus+ maintains partnerships with industry platforms including Semrush, Google Premier Partner, Meta Business Partner and Shopify.

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