Blog / Authors / Catherine Hansen
Catherine Hansen
As a Canadian Public Relations Society (CPRS) board member, a part-time professor at Algonquin College and the Influence Chair at seoplus+, she consistently champions the importance of education and professional development in the classroom and the workplace. Catherine’s commitment to learning fuels her innovative strategies, enabling her clients to secure top-tier placements in outlets such as Forbes, The Globe and Mail, The New York Times, Vogue, and Business Insider.
Her focus on mentorship and empowerment has made her a driving force in creating a collaborative and success-oriented environment, ensuring lasting impact for her team and clients.
Recent articles by Catherine
70+ Media Placements: PR Innovation in Action
In public relations (PR), staying ahead often means embracing innovation and adapting to constant change. The rapid evolution of media tools and platforms has made it harder than ever to solidify your PR tool stack. As the industry races to break the next big story, tools like Connectively (formerly known as “Help A Reporter Out”) …
Pitch Perfect: Quality Over Quantity Wins in Digital PR
“I would love it if your team could get us featured in The Globe and Mail or Toronto Star this week.” My goal has always been to get my clients placed in their dream outlets. I am driven by results, brand visibility, and thought leadership. Often, big names like the Globe and Mail, Toronto Star, …
Building a Custom Digital PR Project Management Space: From Chaos to Clarity
From notebook to Wrike: the evolution of a centralized workflow When I first joined the Digital PR team five years ago, my trusty notebook and gel pen were my lifelines. Sharpie in hand (because it had to be a Sharpie, extra black), I would jot down daily to-do lists, key dates, and follow-ups for media …
Scaling PR Efforts For Multi-Location Success
Scaling your public relations efforts for a multi-location business can seem daunting, but with the right strategies, it’s possible to create a cohesive, impactful PR campaign that resonates with local audiences across all your locations. Leveraging online tools and platforms is crucial for achieving PR success on a multi-location scale. Let’s dive into some effective …
Custom Wrike Space For Digital PR Success
I spent over 60 hours building my team’s custom project management space. Here are the key takeaways. Do you have that one organizational method that works but that you also can’t stand at the same time? That system has become routine and easy to implement in the short term but is not productive in the …
Digital PR Lacking Or Non-Existing? Here Is How To Level Up In 2023
As we move into 2023, digital PR’s importance will only grow. With more and more people turning online for their news and information, businesses and organizations must be able to promote themselves online effectively. But how can you ensure that your digital PR efforts are truly effective? Here are a few tips to help you …
seoplus+ wrapped 2022
2022… What a great year it has been! With a New Year right around the corner, the seoplus+ shows some love to some of the best moments this year had to offer. Here is our version s(eoplus+)potify’s wrapped. So, grab a coffee (tea, water, sparkling.. ok, you get it) and your favourite snack, and let’s …
3 Lessons Learned Over 3 Years at seoplus+
I can’t believe I have been working at seoplus+ for three years now. Time flies when you work in a great company in a fast-paced environment. I first joined the company as a co-op student back in 2019 as a Digital Marketing Specialist, then became a Social Media Specialist/Digital PR specialist in 2020. I was …
4 Reasons Digital PR Is an Effective Marketing Tool
Do you have a hard time marketing your business efficiently because you are constantly wrapped up with the day-to-day work? We get it, it takes a great deal of effort and time to market your business, but it’s essential if you’re interested in attracting new customers and maintaining long-lasting relationships with your existing ones. Read …
