Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jun 1, 2019 by Alexa Rees
Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour of users on your site. This function, called goal tracking, is …
Feb 19, 2019 by Amanda Stephens
When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. Heck, Â a new tie, a decent desk …
Aug 11, 2018 by Derek Cosgrove
If you’ve spent any time studying conversion rate optimization (CRO) for your Shopify store, you’ve probably heard experts discussing complex tactics like A/B testing, user testing, and multivariate testing. All of these practices can be helpful and can lead to huge increases in conversions, the problem is most of the experts who publish the studies …
Aug 23, 2017 by seoplus+ Team
It’s no secret that automated website builders like Wix or Weebly are a dime-a-dozen, and it seems like everyone has a cousin or a friend who knows HTML. In the initial onboarding process, a lot of customers ask us why they should bother redesigning an existing site, or why they can’t just do it themselves. …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
Case Study
Apr 23, 2024 by seoplus+ Team
Mobile Klinik, a leading Canadian retailer specializing in certified pre-owned smartphones and expert repair services, embarked on a strategic journey to revitalize its brand presence online. In 2023, following a comprehensive website redesign, the focus shifted towards leveraging quality content on their new website blog to attract and educate both current and potential customers. With …
Case Study
Apr 8, 2024 by seoplus+ Team
SEO stands as a cornerstone for sustainable online growth. Yet, businesses often struggle with reaching the long-term rewards of SEO because of the discouraging lack of immediate results. Illustrated in our SEO Impact report below, we’ll dive into why it’s important to view SEO as a long-term strategy, and the exponential results this will yield …
News
Jul 28, 2025 by Haley Wells
This month in digital marketing, Instagram content becomes visible on Google Search, YouTube introduces stricter standards for AI-generated videos, and generative AI is helping smaller brands produce video ads more efficiently. Here is what is new, and what it means for marketers, creators, and brands aiming to stay ahead. Instagram opens up to Google search: …
Agency
Jul 18, 2025 by Aaron Sander
Years ago, when the web team at seoplus+ began documenting processes and projects, Confluence was selected as the platform to host all of the information. Over time, without a designated owner to maintain the platform, it became cumbersome to navigate and search. Meanwhile, other departments explored documentation platforms and gravitated toward Notion due to its …
GEO
Jul 11, 2025 by Derek Cosgrove
To understand how AI is influencing organic visibility, I analyzed six months of traffic data (January to June 2025) across 10 different websites. These included a mix of national retailers, Canadian SaaS platforms, post-secondary institutions, B2B tech firms, and non-profit organizations. While this dataset is modest in size, it still paints an interesting picture of …
News
Jun 30, 2025 by Haley Wells
This month in digital marketing: Apple’s new “Liquid Glass” aesthetic is sparking critical debate among designers, Meta’s AI-powered Opportunity Score promises to elevate ad strategy, and Instagram’s built-in teleprompter just made short-form video creation more accessible than ever. Here’s what’s new—and what it means for marketers and creators focused on performance, usability, and impact. Liquid …
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