Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Mar 21, 2025 by Aaron Sander
Is your Shopify store still running on an outdated theme? Many store owners hesitate to switch, worrying about potential downtime, costs, or the hassle of learning a new setup. But sticking with an outdated theme could mean missing out on key performance, enhanced customization, and built-in marketing features that directly impact sales and user experience. …
Jul 13, 2023 by Cara Corbett
As Canada’s top SEO agency, we’ve heard our fair share of website migration horror stories. It always goes a little something like this: The client comes to us asking for help because they have seen a significant drop in traffic and rankings. When digging into the timelines, they let us know that they have recently …
Jan 31, 2023 by Amanda Stephens
Running a multi-location business presents its own challenges, particularly when it comes to digital assets like your website. Say you run a chain of local pizza shops. One visitor might be searching for nutritional information, or even high-level company information like your founding and history. Another visitor doesn’t care anything about your rebranded mascot, but …
Jan 10, 2023 by Derek Cosgrove
Are you looking to take your Shopify store to the next level in 2023? One of the easiest and most effective ways to do so is by leveraging the power of apps. With the right apps, you can streamline your store’s operations, increase conversions, and grow your business. There are countless Shopify apps available, each …
Case Study
Apr 14, 2025 by Connor Neshcov
Dexterra Group is an integrated facilities management and hospitality organization that partnered with seoplus+ to generate more leads through an improved paid search strategy. With a focus on improved targeting and testing, seoplus+ helped Dexterra Group turn their paid search channel into an effective revenue generator. Download Case Study KPI Highlights: The Challenge: The Approach: …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
News
Jun 2, 2025 by Haley Wells
This month: Bluesky is gaining momentum as a decentralized alternative to mainstream social, Google is doubling down on AI innovation with over 100 updates from I/O, and the Golden State Valkyries are turning heads with a logo that proves design still leads brand storytelling. Here’s what’s new—and what it means for marketers looking to stay …
News
May 16, 2025 by Brock Murray
We’ve become aware that scammers are fraudulently using the seoplus+ name to deceive members of the public. The scam involves promises of cryptocurrency investments and returns, falsely claiming to be associated with seoplus+. We want to be clear: seoplus+ does NOT offer investment services, cryptocurrency trading, or financial products of any kind. How to identify …
News
May 5, 2025 by Haley Wells
This month, Instagram is making mobile video editing more accessible, LinkedIn is changing its approach to external links, and Wix is enhancing its website platform with AI capabilities. Here’s a look at what’s new and what it means for your marketing strategy. Let’s dive in. Instagram’s new “Edits” app could make us all video editors …
SEO
Apr 25, 2025 by Lisa Westlund
Our SEO team recently sat down for a roundtable discussion to unpack one of the most impactful changes to Google Search we’ve seen in years: AI Overviews. Meet the team Lisa Director of Search Alexa Senior SEO Strategist Margot Senior SEO Strategist Katie SEO Strategist Ragheed SEO Specialist Noah SEO Specialist As this new SERP …
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