Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jun 21, 2021 by Connor Neshcov
Do you own or operate a local business? If so, there’s no doubt that you have felt the impact of COVID-19 on your customers’ purchasing habits. More and more, it’s absolutely clear that local businesses need to take full advantage of the digital landscape to promote themselves and keep up with competitors large and small. …
May 5, 2021 by seoplus+ Team
According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business. Email marketing is a powerful tool used to build …
Jan 6, 2021 by Austin Perron
Raise your hand if you’re in the 50% of business owners who have claimed their Google My Business (GMB) listing, entered the required address information, waited the interminable period for the verification PIN to come through the mail, and then moved on to the next high-priority item on your to-do list? With an already busy …
Aug 26, 2020 by Gael Breton
The US economy is in recession. By all financial and commercial metrics, it does look like there are tough times coming. That’s not much of a surprise – our economy works in cycles, so periods of economic downturn are expected every now and then. But the current economics crisis is unlike anything most of us …
Case Study
Jan 28, 2022 by seoplus+ Team
The Party Centre is a tent & party rental supplier serving the Greater Toronto Area. Seeking to drive more sales of their tents and other rental products, they enlisted seoplus+ for help with a Google Ads campaign. Download Case Study Goals: Increase high-quality leads for party rental equipment & decor Maximize performance in peak season …
Case Study
Dec 6, 2021 by seoplus+ Team
We worked with a Canadian property management company with over 10,000 units across the country. Seeking to increase leads for their various rental properties, seoplus+ implemented a comprehensive Google Ads strategy to drive more high-quality leads. Download Case Study Goals: Increase high-quality leads for rental units Decrease cost per lead Maximize market share during peak …
Case Study
Nov 23, 2021 by seoplus+ Team
Gifford Carr Insurance Group is a leading insurance brokerage in Ontario, offering both person and business insurance. Seeking to increase traffic and leads and improve their digital brand and presence, seoplus+ implemented an SEO strategy to drive more traffic and high-quality leads. Download Case Study Challenge: The brokerage worked with another web provider previously, but …
Case Study
Nov 23, 2021 by seoplus+ Team
Talentlab is a recruiting and headhunting firm headquartered in Ottawa. Seeking to increase search rankings and generate more leads, seoplus+ implemented a comprehensive B2B SEO and Digital PR strategy to drive more traffic and high-quality leads. Download Case Study Challenge: Talentlab helps connect elite talent with world-class companies, particularly in the IT/tech space. Despite being …
Paid Ads
Oct 18, 2023 by Lisa Westlund
Pay-per-click advertising fraud has emerged as a significant challenge for marketers. According to a report by Juniper Research, an astonishing $84 billion of ad spend will be lost due to ad fraud in 2023, making up 22% of all advertising spend. With such a substantial amount of ad spend being wasted due to ad fraud …
Social Media
Oct 13, 2023 by Haley Wells
In an era of dwindling attention spans and an overload of content, the challenge is not just to grab attention but to convey a meaningful message in a concise manner. Enter short-form video storytelling – a medium that demands creativity, clarity, and charisma. But how does one tell a story, evoke emotions, or send a …
Marketing
Oct 2, 2023 by Amanda Stephens
In the digital age, data is the backbone of any successful marketing strategy. With countless tools available, it can be challenging to discern which ones are essential for your marketing needs. Here’s a breakdown of the top analytics sources every digital marketer should be familiar with, along with how to leverage their data for informed …
Marketing
Sep 25, 2023 by Amanda Stephens
In a world where traffic may drop, rankings may plummet, and sales may falter, there are some things that are consistently on an upward trajectory: the expectations. If you’re a multi-location marketer, you’ve been there—juggling the tasks of writing riveting website copy for a new product launch, diving deep into data analytics to gauge the …
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