Case Study

AI Content Campaign Drives Increase in Search Visibility for E-Commerce Retailer

Duraline Medical Products Logo
Duraline Medical Products Logo

Our client is a leading supplier of incontinence products in Canada. They are a family-owned business offering a wide selection of medical supplies and home care products to assist in daily life. They hired seoplus+ to improve organic and paid search results.

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  • Improve organic traffic and sales
  • Improve paid ads traffic and sales


  • As we entered 2023, the client’s usual incremental gains began to plateau.
  • It became evident that a more assertive strategy was required, and the primary opportunity lay in optimizing the website’s content.
  • Yet, faced with several content creation obstacles, we recognized the need for a creative solution to revitalize the campaign.


  • To meet this challenge, we employed ChatGPT to generate 300-400 words of high-quality AI content for five collection pages at the start of Q3.
  • Our specialist combined our existing content recommendations with established SEO best practices to guide ChatGPT in filling in the content gaps
  • This approach ensured that the produced content aligned seamlessly with the existing content on the website.


  • Compared to the previous year, clicks saw a 47% improvement
  • Impressions rose by 93%
  • Organic traffic saw a 52% spike
  • Additionally, our efforts resulted in a 516-position improvement in keyword rankings.
  • These outcomes underscore the effectiveness of leveraging ChatGPT to bolster SEO strategies and enhance our client’s online visibility and profitability.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“The team at seoplus+ has been a constant factor in our online growth. We are very pleased with our service!”

- Shane Barclay, Director of Sales, Duraline Medical Products Canada

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