Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jul 26, 2023 by Amanda Stephens
In my time at seoplus+, I’ve participated in hundreds of calls and meetings with our multi-location clients. One of the biggest pain points, especially early on, is having an understanding of what’s working and what isn’t from a marketing perspective. Which stores are driving the highest volume of activity? Is your messaging resonating more in …
Jun 19, 2023 by Amanda Stephens
Running a multi-location business is a lot like conducting an orchestra. Every player (or in this case, location) needs to be in perfect harmony for the symphony to hit all the right notes. However, dealing with multiple contacts, such as store employees updating hours or requesting website changes, and managing multiple vendors can often lead …
May 8, 2023 by Amanda Stephens
As a multi-location business owner or marketing manager, you understand the importance of maintaining accurate information across all locations. However, with so many moving parts and the potential for human error, it can be a challenge to ensure that all of your location details are up-to-date and consistent. Inaccurate information can lead to frustrated customers, …
Apr 27, 2023 by Amanda Stephens
Whether you have an existing network of locations, or are making the transition from one location to multiple, maintaining a consistent brand identity can become a challenge. Inconsistent branding can lead to confusion among customers, dilute brand recognition, and harm the business’s overall reputation. Do any of these scenarios sound familiar? In this article, the …
Case Study
Jan 28, 2024 by seoplus+ Team
Only provides an easier, convenient, more sustainable way to get what you need to get through your period. Pads, tampons, and liners made of organic cotton, wrapped and packaged in biodegradable materials. All ethically sourced, affordably priced, and delivered in bulk, saving you time, money, and the environment. Download Case Study Challenge Approach Results …
Case Study
Jan 8, 2024 by seoplus+ Team
Mobile Klinik is Canada’s #1 resource to buy, sell, repair, and connect mobile devices. Seeking to improve their SEO visibility in a scalable way, they worked with the seoplus+ VIP team to strategize and deploy the creation of more than 1,200 high-quality service pages via automation. Download Case Study Goals: Challenge: Approach: Timeline: Results: …
Case Study
Jan 2, 2024 by Catherine Hansen
I am happy to report that with many process improvements and various PR platform testing, the results for seoplus+ Digital PR clients nearly doubled in 2023. Here is how we achieved these results. Goals: Challenge: Approach: Qwoted Results Industry-Specific Results Department-Specific Results There were various factors that contributed to a higher quality and quantity of …
Case Study
Nov 1, 2023 by seoplus+ Team
Our client is a leading supplier of incontinence products in Canada. They are a family-owned business offering a wide selection of medical supplies and home care products to assist in daily life. They hired seoplus+ to improve organic and paid search results. Download Case Study Goals: Challenge: Approach: Results: …
SEO
Sep 3, 2024 by Alexa Rees
Guesswork in SEO isn’t enough to stay ahead of the competition. As search engine algorithms become more sophisticated, using data is the key to success. Data-driven SEO provides actionable insights that allow you to make informed decisions to improve rankings, enhance user experience, and drive conversions. Whether it’s analyzing user behaviour with Google Analytics 4 …
SEO
Aug 8, 2024 by Ragheed Akeel
Starting a business can be one of the most captivating, important, but extremely risky endeavours anyone can go through. An article by Shopify, posted in January 2024, highlights the number of businesses that have failed since starting in 2018. An estimated 50% of businesses fail within the first 5 years of operating. This primarily includes …
SEO
Aug 7, 2024 by Derek Cosgrove
Occasionally seoplus+ clients have websites designed by third parties. In some cases, the third parties are not trained in SEO. To ensure the website does not suffer major drops in traffic/rankings, we have created this checklist for designers. Not following these best practices could lead to a drop in rankings, traffic, and sales. New Website …
Paid Ads
May 22, 2024 by Aleksandar Krsmanovic
Multi-location PPC advertising involves a complex set of strategies tailored to each locale a business serves. Unlike a one-size-fits-all approach, this method considers geographic, demographic, and competitive differences to maximize each campaign’s effectiveness. From local keyword nuances to region-specific ad customizations, the landscape of multi-location PPC demands precision and creativity. This guide aims to demystify …
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