Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share.
Download Case StudyChallenge
- Before we started working together, Trellis was a small player in a highly competitive industry.
- As a result, their brand was being overshadowed by bigger competition, which limited their ability to get new leads through the door.
- They needed to build a solid plan to close the gap and gain more interest in their innovative solutions.
Approach
- seoplus+ formulated a research-backed plan to leverage Trellis’s existing content, and create new long-form content to drive relevant traffic and leads.
- This content focused on addressing top of funnel search queries in the e-commerce industry to drive new site visitors, and incorporated lead magnets throughout to hook users, book demos, and ultimately convert more customers.
- These initiatives were also supported by technical SEO and a link building campaign to drive up website authority.
Results
- After 6 months of publishing content on a regular cadence, their site saw a 132% increase in traffic, and a 164% increase in search clicks.
- Since working with seoplus+, their website went from ranking for 4200 keywords in the SERPs to over 7000.
- Finally, Trellis experienced a 23% increase in booked meetings with prospective clients.
