Unlocking Growth: How a Strategic Social Media Overhaul Boosted Page Engagement by 125%

When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was clear that a fresh approach was needed to re-engage their audience and bring them back to their social media channels.

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The Objective

• The old approach relied on using stock photos paired with engaging captions. 
• While this method worked in the early days of social media, it didn’t generate the level of engagement the Mortgage Advisors team was looking for. 
• Today, social media is all about dynamic content—fun visuals, videos, and memes. 
• We needed to develop a new strategy that incorporated these elements while still sticking to our budget.

The Challenge

• Topics like mortgages are tough to promote on social media. 
• They’re complicated due to regulations and can easily come across as boring. 
• The biggest challenge for the social media team was finding a way to present Mortgage Advisors’ services in a fun and engaging way without needing extra budget.

The Re-Evaluation Process

• After increased research and collaboration from the Mortgage Advisors team, we found two tools that would be a game changer for the Mortgage Advisors
• Curated Social: This tool offers customizable templates tailored for the real estate industry, making it easy to create branded, professional posts that enhance your social media presence without extra design resources.
• CapCut: A versatile video editing tool, CapCut allows for quick creation of engaging videos that match your brand. Its user-friendly features help produce dynamic content, perfect for boosting your social media engagement.

Strategy Adjustments

• Using CapCut and Curated Social, the social media team promoted the Mortgage Advisors’ services in a more engaging and dynamic way. 
• CapCut’s templates enabled the creation of fun videos and memes, adding a lively touch to the content. 
• Meanwhile, Curated Social allowed the team to experiment with new post types like polls, quotes, and informational content, which helped increase audience engagement and diversify their social media strategy.

The Results

After one month of implementation of these two tools, impressions increased to 84%, and page engagement saw an increase of 125%.