Case Study

seoplus+ helps The Ottawa Skin Clinic to double IG followers in just one year

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The Ottawa Skin Clinic is a medical aesthetics clinic located in Ottawa. seoplus+ launched a beautiful new website supported by a strategic SEO and paids ads campaign to drive more traffic and leads.

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Challenge

The Ottawa Skin Clinic website was outdated and required an overhaul. They wanted to attract more traffic, so the new website had to be quick, responsive, and mobile-friendly. They had worked with a previous SEO company, but they did not deliver.

Approach:

seoplus+ designed and developed a beautiful new WordPress website that was fast, clean, and made it easy to book a free consultation. Additionally, the new website was supported by strategic SEO, Google Ads, and Facebook Ads to drive targeted, conversion-ready traffic.

Results:

  • The new site experienced 27% traffic growth and 256% lead growth within in the first 3 months. The website now ranks on page one for 100% of targeted keywords.
  • seoplus+ was able to gain significant visibility and drive more consultations and clients, in large part to ranking #1 for the mega-competitive keywords like “Botox Ottawa.”
  • Started ranking for ultra-competitive keywords in the Ottawa area
  • The impact from paid ads was just as apparent; within 3 months of the launch of the new website and new paid advertising campaign, the cost-per-acqusition (CPA) dropped by 42% while the conversion rate increased by 24%.
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