Case Study

New dating website drives over 1,000 leads within 3 months of launch

Dating App Icon
Dating App Icon

We worked with a niche dating app looking to break into the space. The website, brand new with no history, needed to create brand awareness and ultimately drive app installs and registrations. Within 3 months of launch, the website was driving over 3,500 users per month and more than 1,000 leads thanks to thoughtful design & development and a strategic SEO component.
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  • As an SEO agency with a world-class web department, we recognize that designing a beautiful website is not enough—it also needs to function as a marketing tool to drive leads or sales.
  • This niche dating app was brand new on the market and its companion website had only a “coming soon” page before the launch of the new website developed by seoplus+.


  • We developed the website with SEO in mind, ensuring key components like titles/metas and headings were optimized around priority keywords and topics.
  • We completed a 50-point SEO checklist to ensure the launch aligned with SEO principles.
  • After launch, we continued SEO optimizations and wrote content in support of these central topics.


  • The new website launched in October 2021, replacing a “coming soon” page that had just 359 sessions and 0 leads.
  • By December 2021, the website received a peak of 3,548 visitors, while leads peaked in January 2022 with 1,032 unique activities.
  • Additionally, the website drove 296 membership purchases within the first six months of launch.
  • In terms of visibility, the website went from 0 impressions registered in Google Search Console to 15,749 total impressions within 6 months of launch.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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"This project's success was a tribute to the collaboration between teams and always ensuring that SEO performance was on the forefront of our design decisions."

- Brandon Telford, Web Design Lead

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