Case Study

Redesigned eCommerce website drives 182% more revenue after launch

eCommerce Case Study
eCommerce Case Study

We have provided SEO & supporting marketing services for this niche eCommerce website since 2016. The look of the Shopify website was outdated and did not properly represent the remarkable brand with a strong reputation. We worked together to redesign the website to better tell the brand story and drive more sales.
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Challenge:

  • As an SEO agency with a world-class web department, we recognize that designing a beautiful website is not enough—it also needs to function as a marketing tool to drive leads or sales.
  • This website had impressive performance to start, but the client recognized that with a stronger look and better user experience, they could achieve a higher conversion rate and drive more sales.

Approach:

  • We redesigned the website with SEO in mind, ensuring key components like titles/metas and headings were optimized around priority keywords and topics.
  • We completed a 50-point checklist to ensure the launch aligned with SEO and UX principles.
  • After launch, we continued SEO optimizations and wrote content in support of these central topics.

Results:

  • The new website launched in October 2021.
  • Within 3 months, the website experienced an 182% increase in revenue, 40% increase in unique purchases, and a 27% increase in traffic versus the preceding 3 months.
  • Additionally, the eCommerce conversion rate grew by 20%.
  • Last but not least, the website experienced a 13% increase in Google Search Console impressions and 52% increase in clicks.
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seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

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“Redesigning the website’s branding and interface was essential to enhance user experience and promote trust and credibility. Improving these aspects promotes the increase in sales by making users’ experience positive and free of struggle.”

- Aaron Sander, Web & Graphic Designer

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