Case Study

Brand and Website Enhancement Through Deliberate Design

Get Only Case Study
Get Only Case Study

Only provides an easier, convenient, more sustainable way to get what you need to get through your period. Pads, tampons, and liners made of organic cotton, wrapped and packaged in biodegradable materials. All ethically sourced, affordably priced, and delivered in bulk, saving you time, money, and the environment.

Download Case Study


  • Multi-faceted goals: expanding brand identity, enhancing visual appeal, and elevating excitement and engagement levels.
  • Our mission was to seamlessly merge the distinct styles of Only and their supplier Green Umbrella, all within the framework of the Shopify platform.
  • This undertaking demanded close collaboration with our client, who was handling the development of the website.
  • Our team embraced the challenge with creativity, accountability and expertise, setting the stage for a successful brand enhancement, build and launch.


  • Our expertise shone through as we not only designed a visually pleasing solution but also strategically integrated existing theme sections and constructs to simplify the process for the website developer.
  • Our deliberate design choices included enhancing visual interest and promoting sustainability through the integration of natural and sustainable imagery.
  • The incorporation of bright pops of colour, complementing the “nutrition label” style, added vibrancy and modernity to the design, resonating more effectively with the target audience. 

  • The meticulous attention to detail in our deliberate design approach is highlighted by Dan’s acknowledgment of the quality assets provided, minimizing the need for revisions.


  • Positive feedback from the client highlights the success of our streamlined design process, emphasizing efficiency and client satisfaction.
  • The cohesive and engaging design, melding the distinctive styles of both brands, resonated effectively with the target audience.
  • Notably, the deliberate integration of natural and sustainable imagery, coupled with vibrant pops of colour, enhanced visual interest and reinforced sustainability values.
  • The results showcase a visually appealing, functionally sound design, ultimately contributing to a satisfied and happy client.

Avatar for seoplus+

seoplus+ Team

The award-winning seoplus+ expert team includes digital marketing specialists and business advisors with a combined experience of over 75 years. Since 2012, seoplus+ has provided demand generation and business growth services to companies ranking from SMBs to multinational enterprises. Our team's rich and diverse backgrounds range from SEO, PPC, social media, content creation, digital PR, UX design, web development, and ecommerce, to customer success, lead generation, and growth strategy. seoplus+ is also an SEMrush Agency Partner, Google Premier Partner, and Shopify Partner.

View latest posts

“They not only designed a solution visually, but I know that seoplus+ designed us a solution that could be executed on time with the skillsets we had. A really special thank you to Brian, because I couldn't have built this site on time without him. I extend these thanks and qualities to the entire seoplus+ team.”

- Daniel King, Co-Founder, Only

Browse More Case Studies 📘

Why do world-class clients love to partner with us?

Want More Sales? Get 3 Tips From an SEO Expert!

Our SEO specialist will review your website and provide actionable tips to help increase your revenue.

"*" indicates required fields


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 screenshots of seoplus+ TikTok videos

Passionate Marketers Striving to Make Your Life Better

Meet the team you'll work with. We can’t wait to learn more about your goals so we can achieve them together.