Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jun 21, 2021 by Amanda Stephens
A new website is a powerful marketing tool. Keeping in mind up-to-date best practices in terms of conversion rate optimization (CRO), user experience (UX), and search engine optimization (SEO), you can launch a beautiful website that satisfies your audience and addresses your business priorities, whether that’s informational, leads, or sales. However, the internet is littered …
Jun 7, 2021 by seoplus+ Team
Your business and/or brand’s online presence begins with your website. It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. You also need to consider other technical aspects that can’t be seen …
Apr 19, 2021 by Amanda Stephens
Google Analytics is a fantastic free tool for website owners to use. It helps provide data about how visitors find your site, how they interact with it, and whether they complete desired actions like signing up for a newsletter or filling out a form to request a consultation. With a large enough sample size, you …
Mar 8, 2021 by Derek Cosgrove
seoplus+ has been a Shopify partner for nearly five years. Over this time, we’ve talked with hundreds of online store owners – from national chains to brand new local boutiques. The most common concern or frustration we hear from store owners has to do with low conversion rates. New store owners usually underestimate how difficult …
Case Study
Jun 26, 2025 by Haley Wells
Overview: A spontaneous social video, filmed in a single take using a trending sound, became a viral sensation across the seoplus+ Instagram page, showcasing the power of relatability, trendspotting, and simplicity in content creation. Download Case Study This case study outlines how the seoplus+ social media team leveraged a trending sound to create a quick …
Case Study
Jun 24, 2025 by Aleksandar Krsmanovic
A real-world test of attribution accuracy, signal recovery, and scalable tracking performance Download Case Study The limitations of traditional tracking Client-side tracking has long been the foundation of web analytics and digital marketing measurement. However, in today’s privacy-first environment, it’s showing its age. Browsers like Safari and Firefox now limit tracking capabilities through Intelligent Tracking …
Case Study
Apr 14, 2025 by Connor Neshcov
Dexterra Group is an integrated facilities management and hospitality organization that partnered with seoplus+ to generate more leads through an improved paid search strategy. With a focus on improved targeting and testing, seoplus+ helped Dexterra Group turn their paid search channel into an effective revenue generator. Download Case Study KPI Highlights: The Challenge: The Approach: …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
News
Sep 2, 2025 by Haley Wells
This month in digital marketing, Google introduces AI Overviews in Search, LinkedIn opens newsletters to all users, and YouTube replaces its Trending tab with AI-driven personalization. Here’s what’s new, and what it means for marketers, creators, and brands aiming to stay ahead. Google AI Overviews are reshaping search Google is rolling out AI Overviews in …
News
Aug 28, 2025 by seoplus+ Team
Acquisition expands seoplus+’s expertise in marketing strategy, brand development, and social media for SMBs across North America. OTTAWA, ON – August 28, 2025 – seoplus+, a leading marketing agency, today announced its all-cash acquisition of Meerkat Marketing, a specialized agency renowned for its marketing strategy and social media expertise for small and medium-sized businesses (SMBs). …
News
Aug 26, 2025 by seoplus+ Team
We’re thrilled to announce that seoplus+ has once again been named one of Ottawa’s Best Places to Work in 2025! This recognition, awarded by the Ottawa Business Journal and the Ottawa Board of Trade, marks our second consecutive year receiving this prestigious honor and reinforces our commitment to creating a supportive, innovative, and inclusive workplace …
GEO
Aug 14, 2025 by Ragheed Akeel
The world of SEO and website optimization is changing. With the introduction of artificial intelligence (AI) and large language models (LLMs), we now have to find new ways to understand how to optimize our websites for our users and generative engines (GEs). This is where generative engine optimization (GEO) comes into play. Here, we are …
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