seoplus+ Resources 📝

Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.

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The Top 27 Shopify Apps for 2023

Jan 10, 2023 by Derek Cosgrove

Are you looking to take your Shopify store to the next level in 2023? One of the easiest and most effective ways to do so is by leveraging the power of apps. With the right apps, you can streamline your store’s operations, increase conversions, and grow your business. There are countless Shopify apps available, each …

5 Ways to Make Your Site More Accessible

Sep 14, 2022 by Aaron Sander

Accessibility is an essential consideration for developers and organizations who want to create high-quality websites and web tools that don’t exclude anyone from using their products and services. A strong focus on accessible design will improve both the overall user experience and satisfaction for users of all ages, in a variety of situations, and across …

Importance of Web Accessibility

Jul 21, 2022 by Aaron Sander

We have all been affected by poorly designed and developed websites. Have you ever been annoyed by a website that takes too long to load, has unreadable fonts, low contrast colour choices, or has an unfriendly mobile experience? While these may be minor inconveniences for some people, for those with disabilities, they can make a …

5 Critical Factors When Designing a New Website

Jun 29, 2022 by Amanda Stephens

When designing a new website, there are countless factors to consider. What content management system (CMS) should I use? Should I use a pre-built theme? Should I go headless? Which pages should I include in my sitemap, and how should they be nested? What font and colour scheme aligns best with my branding? What should …

Case Study

How Server-Side GTM Supercharged Marketing Measurement

Jun 24, 2025 by Aleksandar Krsmanovic

A real-world test of attribution accuracy, signal recovery, and scalable tracking performance Download Case Study The limitations of traditional tracking Client-side tracking has long been the foundation of web analytics and digital marketing measurement. However, in today’s privacy-first environment, it’s showing its age. Browsers like Safari and Firefox now limit tracking capabilities through Intelligent Tracking …

Case Study

B2B Organization sees 892% Increase in Leads Generated from Paid Search; Website Traffic Improves by 143%

Apr 14, 2025 by Connor Neshcov

Dexterra Group is an integrated facilities management and hospitality organization that partnered with seoplus+ to generate more leads through an improved paid search strategy. With a focus on improved targeting and testing, seoplus+ helped Dexterra Group turn their paid search channel into an effective revenue generator. Download Case Study KPI Highlights: The Challenge: The Approach: …

Case Study

Unlocking Growth: How a Strategic Social Media Overhaul Boosted Page Engagement by 125%

Nov 4, 2024 by seoplus+ Team

When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …

Case Study

Law Firm Sees 454% Growth in Website Traffic and 470% in Keyword Rankings

Jul 9, 2024 by seoplus+ Team

Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …