What’s the Most Efficient Way to Gauge the Health of Your Firm’s SEO Efforts?

May 2, 2013 by Brock Murray

A common misconception around search engine optimization is that it’s an add-on or a secondary consideration to your online marketing efforts. But at the end of the day, SEO is just as important as any traditional marketing channel, be it print advertising or e-mail marketing, and should be treated as such. This means …

Still Not Sold On SEO? Perhaps These Staggering Numbers Will Change Your Mind.

Apr 12, 2013 by Brock Murray

Are you not sold on SEO? When thinking about your online marketing strategy, you have many tools at your disposal. A recent study has shown that one tool in particular – search engine optimization – can yield disproportionately positive results. Research from eConsultancy found that 94 percent of Web users, when given the choice, select organic search results …

What’s the Most Effective Metric in Measuring Your SEO Campaign’s Success?

Feb 20, 2013 by Brock Murray

When it comes to understanding the impact of your search engine optimization efforts, measurement is key. After all, you need some sort of quantifiable assessment to objectively gauge the potential return on your investment. So what is a good metric for success? It can vary by the company, but one metric is irrefutably powerful: the …

What’s the Most Efficient Way to Gauge the Health of Your Firm’s SEO Efforts?

Still Not Sold On SEO? Perhaps These Staggering Numbers Will Change Your Mind.

New York Times Looks at the State of Search Engine Marketing – A Must-Read

What’s the Most Effective Metric in Measuring Your SEO Campaign’s Success?