Jun 23, 2013 by Brock Murray
When we talk about content in the context of your search engine optimization strategy, we’re actually talking about multiple types of content. Today we’d like to look at four types and how they can help (and harm) your SEO efforts. The first type is good old fashioned plagiarism. This is when you appropriate someone else’s content as …
Jun 21, 2013 by Brock Murray
The predominant mantra around search engine optimization success is that “content is king.” After all, powerful and compelling content is the cornerstone of your blog and, in turn, your SEO efforts. Yet as anyone who’s received a spam email can attest “content” alone isn’t enough, and that’s because “content” is relative. A more accurate manta …
May 13, 2013 by Brock Murray
Come out and see Brock Murray present at the next SEMPO Canada Roadshow Meetup on 5 Ways Your Blog Will Complement Your SEO Efforts. While it may sound like a daunting task, one of the best strategies to aid your SEO campaign is blogging. Why? Because regularly publishing company blog posts produces fresh shareable …
May 8, 2013 by Brock Murray
When dealing with social media marketing, a business needs to carefully balance embracing the more humanistic aspects of the medium while still keeping an eye on the bottom line. Social media marketing costs money. Even if social media marketing is budgeted as part of the PR department, at some point it still must demonstrate some …
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