Apr 12, 2013 by Brock Murray
Are you not sold on SEO? When thinking about your online marketing strategy, you have many tools at your disposal. A recent study has shown that one tool in particular – search engine optimization – can yield disproportionately positive results. Research from eConsultancy found that 94 percent of Web users, when given the choice, select organic search results …
Apr 5, 2013 by Brock Murray
If you’re looking for a helpful article to help frame your online marketing and search engine optimization strategy, look no further than this piece in the April 3rd edition of the New York Times. The article looks at Google’s continued dominance in the search field as well as the types of challenges the Mountain View …
Feb 20, 2013 by Brock Murray
When it comes to understanding the impact of your search engine optimization efforts, measurement is key. After all, you need some sort of quantifiable assessment to objectively gauge the potential return on your investment. So what is a good metric for success? It can vary by the company, but one metric is irrefutably powerful: the …
Feb 8, 2013 by Brock Murray
Back before social media conquered the world, there was the esteemed “taste-maker.” The taste-maker could make or break a company, movie, or an idea with a mere sentence or public proclamation. They could be the Arts Editor at the New York Times or the Publisher of Consumer Reports. Regardless of the industry, there were a …
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