Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Nov 4, 2025 by Ted Skinner
Your entire customer base, from C-suite executives to new interns, now uses ChatGPT for vendor discovery. After analyzing over 50,000 AI-generated responses about B2B brands, we discovered that 73% of brand mentions come from news coverage and thought leadership, not technically optimized websites. This reality demands a new strategic approach to your marketing and public …
Aug 14, 2025 by Ragheed Akeel
The world of SEO and website optimization is changing. With the introduction of artificial intelligence (AI) and large language models (LLMs), we now have to find new ways to understand how to optimize our websites for our users and generative engines (GEs). This is where generative engine optimization (GEO) comes into play. Here, we are …
Jul 11, 2025 by Derek Cosgrove
To understand how AI is influencing organic visibility, I analyzed six months of traffic data (January to June 2025) across 10 different websites. These included a mix of national retailers, Canadian SaaS platforms, post-secondary institutions, B2B tech firms, and non-profit organizations. While this dataset is modest in size, it still paints an interesting picture of …
Case Study
Nov 11, 2025 by Ragheed Akeel
Overview Eastcoast Research (ECR) is a full-service market research firm providing both qualitative and quantitative insights to help brands understand consumer behaviour. ECR conducts a wide range of studies, including focus groups, interviews, sensory testing, home-use testing (HUT), and usability testing. Download Case Study However, ECR’s online presence wasn’t keeping pace with its professional reputation. …
Case Study
Nov 11, 2025 by Ragheed Akeel
Overview Exor Games is a full-service hobby game retailer specializing in board games, trading card games (TCGs), sports cards, accessories, and in-store event ecosystems. Operating on Shopify, their digital storefront had become the first impression for thousands of gaming enthusiasts. However, sluggish performance and long page loads were undermining both the user experience (UX) and …
Case Study
Jul 11, 2025 by Cecelia Feor
Overview Wrk is an automation platform that delivers custom solutions by first understanding a client’s legacy processes and specific operational pain points. Their approach is rooted in careful analysis, followed by the development of tailored automation frameworks. A key differentiator is Wrk’s human-in-the-loop integration, which offers an added layer of oversight and flexibility for industries …
Case Study
Jul 10, 2025 by Amanda Stephens
How Linkable Content Powers SEO Success Our recent case study Why Your Long-Term SEO Matters demonstrates how creating original, linkable content coupled with paid amplification can drive high-value rankings and backlinks—key factors in boosting your overall brand presence. Download Case Study The Challenge As a digital marketing agency, our focus is primarily on helping clients …
Paid Ads
Nov 13, 2025 by Eleanor Thompson
Every year, Black Friday and Cyber Monday (BFCM) push brands into possibly the most competitive sales environments. Billions of dollars are on the line, yet most brands still rely on guesswork, trends, or assumptions when setting their Black Friday audiences, pricing strategy and creatives. It’s a high-stakes gamble. While many marketers obsess over audience, pricing …
News
Nov 11, 2025 by Haley Wells
This Month in Digital Marketing: From AI-powered browsing shifts to the rise of vibe marketing and Instagram’s new user controls, November brought major changes to how brands connect, create, and convert. Here’s what you need to know and how to stay ahead. Browsing is becoming delegation, not discovery With the launch of ChatGPT Atlas, OpenAI …
GEO
Nov 4, 2025 by Ted Skinner
Your entire customer base, from C-suite executives to new interns, now uses ChatGPT for vendor discovery. After analyzing over 50,000 AI-generated responses about B2B brands, we discovered that 73% of brand mentions come from news coverage and thought leadership, not technically optimized websites. This reality demands a new strategic approach to your marketing and public …
News
Oct 6, 2025 by Haley Wells
This month in digital marketing: From rising video-first ad trends in Europe to surprising shifts in local SEO ranking factors and Instagram myth-busting, the latest updates show where brands should focus now. Here’s what you need to know, and how to stay ahead. Article Takeaways: Marketers shift to video-first ads as consumer habits evolve Marketers …
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