Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jun 4, 2026 by Cecelia Feor
Many businesses focus heavily on marketing tactics like ads, social media campaigns and content creation without fully defining the foundation that holds those efforts together: their brand. The brands that consistently stand out in competitive markets rarely succeed because of a single campaign or piece of creative work. Instead, they build recognition through a cohesive …
Mar 31, 2026 by Cecelia Feor
In the marketing world right now, it’s nearly impossible to have a conversation that isn’t centred on efficiency, automation, and how AI can help with both. As a content marketer, I must admit it can spit out 1,000 words much faster than I ever will. But this changing tide has also given a tidal-wave-like rise …
Case Study
May 21, 2026 by Annabelle Caron
Summary HearingLife, a leading provider of hearing care services in Canada, partnered with seoplus+ to strengthen its digital authority and improve organic visibility through Digital PR and off-page SEO initiatives. Through a combination of strategic link-building, expert media outreach, competitor-informed targeting, and local listings management, seoplus+ helped HearingLife significantly expand its backlink profile, increase referring …
Case Study
Apr 6, 2026 by Santiago Granados
Summary Queen’s University, a leading AI and research institution, partnered with seoplus+ to better engage Canadian policymakers with its AI and supercomputing research. They faced challenges in reaching and converting this highly niche audience, so we implemented a hybrid Meta and LinkedIn campaign designed to balance scale with precise targeting. The result: 567 qualified newsletter …
Case Study
Mar 30, 2026 by seoplus+ Team
Aaben Windows & Doors, a Kingston-based company, faced a seasonal slowdown that impacted bookings during the winter months. To maintain a steady lead flow, we launched a highly targeted Google Display campaign focused on driving immediate conversions. As a result, the campaign generated strong phone engagement and secured over 40 booked appointments, helping sustain business …
Case Study
Mar 27, 2026 by Kadian Morris
Summary MacEwen, an independent fuel and convenience chain with over 100 locations, needed to improve paid media performance and drive measurable conversions. With no reliable conversion tracking and largely inactive campaigns limiting optimization, we developed a data-driven Google Ads strategy from the ground up. This approach led to significant growth in conversions, improved efficiency through …
Content
Jun 4, 2026 by Cecelia Feor
Many businesses focus heavily on marketing tactics like ads, social media campaigns and content creation without fully defining the foundation that holds those efforts together: their brand. The brands that consistently stand out in competitive markets rarely succeed because of a single campaign or piece of creative work. Instead, they build recognition through a cohesive …
News
Jun 4, 2026 by Haley Wells
Happy June! As we head into summer, the digital marketing landscape continues to evolve at a rapid pace. From changes in how AI-generated content is evaluated on LinkedIn to new opportunities for visibility in Google’s AI-powered search experiences, staying informed can help businesses adapt and stay competitive. This month’s Digital Digest highlights three developments that …
News
May 13, 2026 by Haley Wells
Digital platforms are evolving quickly, and this month’s updates highlight how discovery, conversion, and user experience are starting to merge. From Apple entering the local visibility space, to AI handling actions like bookings directly in search, to Meta working toward a more unified ecosystem, each shift points to the same trend: marketing is becoming more …
News
Apr 2, 2026 by Haley Wells
Digital visibility is becoming more complex, especially for businesses competing across multiple markets. What matters now is not simply keeping up with new technology, but understanding which shifts will actually drive measurable performance. Three developments are shaping how growth-focused brands approach digital marketing: Together, these shifts point to a larger reality: visibility is no longer …
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