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Case Study
Jan 6, 2026 by Christian Villeneuve
Overview A long-term seoplus+ client in the Ottawa rental housing market wanted to expand their digital reach. We identified that this would best be done through evergreen content that provides real value to renters while supporting long-term lead generation. Our objective was to build strategic, search-driven resource guides tailored to the unique needs of different …
Case Study
Nov 11, 2025 by Ragheed Akeel
Overview Eastcoast Research (ECR) is a full-service market research firm providing both qualitative and quantitative insights to help brands understand consumer behaviour. ECR conducts a wide range of studies, including focus groups, interviews, sensory testing, home-use testing (HUT), and usability testing. Download Case Study However, ECR’s online presence wasn’t keeping pace with its professional reputation. …
Case Study
Nov 11, 2025 by Ragheed Akeel
Overview Exor Games is a full-service hobby game retailer specializing in board games, trading card games (TCGs), sports cards, accessories, and in-store event ecosystems. Operating on Shopify, their digital storefront had become the first impression for thousands of gaming enthusiasts. However, sluggish performance and long page loads were undermining both the user experience (UX) and …
Case Study
Jul 11, 2025 by Cecelia Feor
Overview Wrk is an automation platform that delivers custom solutions by first understanding a client’s legacy processes and specific operational pain points. Their approach is rooted in careful analysis, followed by the development of tailored automation frameworks. A key differentiator is Wrk’s human-in-the-loop integration, which offers an added layer of oversight and flexibility for industries …
News
Dec 8, 2025 by Haley Wells
There has been significant momentum in the digital marketing world, from AI advancements reshaping productivity to platform revivals championing human-made content. In this roundup, we cover the return of Vine with a no-AI twist, new insights into what drives ChatGPT citations, and the launch of Claude Opus 4.5—an AI model transforming workflows. Here’s what marketers …
Paid Ads
Nov 13, 2025 by Eleanor Thompson
Every year, Black Friday and Cyber Monday (BFCM) push brands into possibly the most competitive sales environments. Billions of dollars are on the line, yet most brands still rely on guesswork, trends, or assumptions when setting their Black Friday audiences, pricing strategy and creatives. It’s a high-stakes gamble. While many marketers obsess over audience, pricing …
News
Nov 11, 2025 by Haley Wells
This Month in Digital Marketing: From AI-powered browsing shifts to the rise of vibe marketing and Instagram’s new user controls, November brought major changes to how brands connect, create, and convert. Here’s what you need to know and how to stay ahead. Browsing is becoming delegation, not discovery With the launch of ChatGPT Atlas, OpenAI …
GEO
Nov 4, 2025 by Ted Skinner
Your entire customer base, from C-suite executives to new interns, now uses ChatGPT for vendor discovery. After analyzing over 50,000 AI-generated responses about B2B brands, we discovered that 73% of brand mentions come from news coverage and thought leadership, not technically optimized websites. This reality demands a new strategic approach to your marketing and public …
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