Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Mar 31, 2026 by Cecelia Feor
In the marketing world right now, it’s nearly impossible to have a conversation that isn’t centred on efficiency, automation, and how AI can help with both. As a content marketer, I must admit it can spit out 1,000 words much faster than I ever will. But this changing tide has also given a tidal-wave-like rise …
Case Study
Apr 6, 2026 by Santiago Granados
Summary Queen’s University, a leading AI and research institution, partnered with seoplus+ to better engage Canadian policymakers with its AI and supercomputing research. They faced challenges in reaching and converting this highly niche audience, so we implemented a hybrid Meta and LinkedIn campaign designed to balance scale with precise targeting. The result: 567 qualified newsletter …
Case Study
Mar 30, 2026 by seoplus+ Team
Aaben Windows & Doors, a Kingston-based company, faced a seasonal slowdown that impacted bookings during the winter months. To maintain a steady lead flow, we launched a highly targeted Google Display campaign focused on driving immediate conversions. As a result, the campaign generated strong phone engagement and secured over 40 booked appointments, helping sustain business …
Case Study
Mar 27, 2026 by Kadian Morris
Summary MacEwen, an independent fuel and convenience chain with over 100 locations, needed to improve paid media performance and drive measurable conversions. With no reliable conversion tracking and largely inactive campaigns limiting optimization, we developed a data-driven Google Ads strategy from the ground up. This approach led to significant growth in conversions, improved efficiency through …
Case Study
Feb 24, 2026 by Devon Baines
Overview With buyers increasingly beginning their journey online, B&T MacFarlane wanted to better support a long, research-driven sales cycle in which buyers increasingly begin their journey online. To meet this shift, seoplus+ utilized video as a key opportunity to educate prospects, build trust, and keep the time commitment for talent and client, Jack, low. Download …
News
Apr 2, 2026 by Haley Wells
Digital visibility is becoming more complex, especially for businesses competing across multiple markets. What matters now is not simply keeping up with new technology, but understanding which shifts will actually drive measurable performance. Three developments are shaping how growth-focused brands approach digital marketing: Together, these shifts point to a larger reality: visibility is no longer …
Content
Mar 31, 2026 by Cecelia Feor
In the marketing world right now, it’s nearly impossible to have a conversation that isn’t centred on efficiency, automation, and how AI can help with both. As a content marketer, I must admit it can spit out 1,000 words much faster than I ever will. But this changing tide has also given a tidal-wave-like rise …
News
Mar 6, 2026 by Haley Wells
Digital marketing is currently less about chasing trends and more about building structured, scalable systems. From AI adoption to multi-location growth strategies, brands that prioritize clarity, consistency, and measurable performance are pulling ahead. This month, we are spotlighting why AI is no longer optional for growth-stage tech brands, how multi-location businesses can scale without sacrificing …
GEO
Feb 20, 2026 by Margot Barthelemy
Summary Generative Engine Optimization (GEO) requires understanding the questions users ask in search engines and large language models. This guide provides a step-by-step framework to identify, validate, and refine high-value prompts using ChatGPT, Google Search Console, and SERP features such as predictive search (autocomplete) and People Also Ask (PAA). Introduction As search behaviour evolves, users …
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