We worked with a Canadian property management company with over 10,000 units across the country. Seeking to increase leads for their various rental properties, seoplus+ implemented a comprehensive Google Ads strategy to drive more high-quality leads.
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Goals:
- Increase high-quality leads for rental units
- Decrease cost per lead
- Maximize market share during peak season
Approach:
- Met with the client to understand their needs and objectives
- Conducted an extensive audit of current campaigns across Google Search, Display, and YouTube
- Optimized existing campaigns
- Implemented localization strategy to maximize visibility
Results:
- During peak season (Q2 and Q3),leads increased by 14% in Q2 2021 and 47% in Q3 2021.
- Cost-per-lead decreased by 38% year over year
- Client achieved higher return on investment
