May 8, 2013 by Brock Murray
When dealing with social media marketing, a business needs to carefully balance embracing the more humanistic aspects of the medium while still keeping an eye on the bottom line. Social media marketing costs money. Even if social media marketing is budgeted as part of the PR department, at some point it still must demonstrate some …
May 2, 2013 by Brock Murray
A common misconception around search engine optimization is that it’s an add-on or a secondary consideration to your online marketing efforts. But at the end of the day, SEO is just as important as any traditional marketing channel, be it print advertising or e-mail marketing, and should be treated as such. This means …
Apr 12, 2013 by Brock Murray
Are you not sold on SEO? When thinking about your online marketing strategy, you have many tools at your disposal. A recent study has shown that one tool in particular – search engine optimization – can yield disproportionately positive results. Research from eConsultancy found that 94 percent of Web users, when given the choice, select organic search results …
Apr 5, 2013 by Brock Murray
If you’re looking for a helpful article to help frame your online marketing and search engine optimization strategy, look no further than this piece in the April 3rd edition of the New York Times. The article looks at Google’s continued dominance in the search field as well as the types of challenges the Mountain View …
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