The Web Excellence Awards, a leading international interactive web awards competition, has announced the 2021 award winners to highlight this year’s “best of the best” in web design and development.
We were recognized with the excellence award in the category of Website – Experimental/Innovative for our work with Area X.O.
We were also awarded in the category Website – Pharmaceutical for our work with BIOVECTRA.
We are very proud of these two beautiful new websites, designed by our web team in partnership with two world-class clients.
Area X.O
In 2020, we supported the rebrand of Invest Ottawa’s L5 test facility to Area X.O. The new name and branding would better position Area X.O as a futureplex of innovation and collaboration. This state-of-the-art facility offers a safe and secure environment to create, test, and demonstrate future mobility, autonomy and connected technologies.
In collaboration with Accenture, who developed the brand strategy, and Racine, who developed the brand identity, seoplus+ developed and deployed a world-class website for this Invest Ottawa facility.
Within the design, we needed to convey brand attributes such as courage and bravery of boldly charging new territory in autonomy and safety, and a strong curiosity in the passionate pursuit of R&D and innovation. There was also a request for an air of mystique, evoking Area 51, and an X-Files “feel.”
We are so proud of the final product, with a sleek design, bold accent colours, and eye-catching angles.
The functionality is also elevated, with accessible design, multilingual content, and innovative filtering on the Success Stories page.
The website is client-focused, with an interactive, dynamic, and action-oriented interface. Check it out at https://areaxo.com/.
BIOVECTRA
BIOVECTRA is a leading Canadian contract drug manufacturer specializing in API drug development and biologics. In 2020, they initiated a rebrand to better highlight their identity, reflected in the tagline “we care.”
The new website was designed to be bright and welcoming. The website needed to highlight both expertise, but also the attentive and caring nature of the BIOVECTRA team. With vivid new iconography and meticulously selected imagery, every element on the website was thoughtfully designed.
BIOVECTRA is a familiar face at industry-leading tradeshows, conferences, and scientific meetings. For this reason, we created a clear and attractive events page highlighting upcoming events.
BIOVECTRA€˜s state-of-the-art facilities are located in Prince Edward Island (PEI) and Nova Scotia. This presents a recruitment challenge, not being dense population centers. Our mandate was to create a captivating recruitment page that sells the value of working for BIOVECTRA, from living in “Canada’s coastal paradise” to the close-knit, collaborative culture.
From a functionality standpoint, one of our mandates was to drive more leads and elevate the client’s marketing strategy. We synced all lead forms with Pardot/Salesforce.
We are very proud of this beautiful new website as it sets BIOVECTRA apart in a very competitive industry. Check it out at https://www.biovectra.com/.
About the Web Excellence Awards
The annual international competition saw over 950 entries worldwide, including 40 US States and 34 countries including Australia, Canada, The Netherlands, UK, Germany, and Switzerland.
An international panel of industry professionals with diverse backgrounds evaluated categories ranging from online advertising to mobile applications. The 2021 winning entries showcase the industry’s best interactive media solutions, including websites, mobile applications, print media, interactive displays, online advertising, video, email and more.
The Web Excellence Awards primarily aims to acknowledge and promote creative ideas, business models and innovative technologies on the web. The winners of the excellence awards are chosen from six categories, including website building, advertising & marketing, video and podcasts, apps and mobile, social media and painting. Each category then further includes themes ranging from activism and health to beauty, fitness, sports, travel, etc. These winners, through their work and innovative approach, inspire millions to think out of the box.
