This month in digital marketing, Google introduces AI Overviews in Search, LinkedIn opens newsletters to all users, and YouTube replaces its Trending tab with AI-driven personalization.
Here’s what’s new, and what it means for marketers, creators, and brands aiming to stay ahead.
Google AI Overviews are reshaping search
Google is rolling out AI Overviews in Search. AI-generated summaries that aim to answer user queries directly on the results page. For marketers, this is a significant shift.
What’s changing?
- Fewer users may click through to websites.
- Traffic could decline as more answers appear directly on Google.
- Google is more likely to favour high-quality, trustworthy content for inclusion.
This means E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) is more important than ever.
Quick tips to stay visible:
- Focus on creating original, in-depth content.
- Strengthen your site’s credibility with expert input and clear authorship.
- Monitor how AI Overviews affect your organic traffic over time.
👉 Want a deeper dive? Check out what our SEO experts have to say.
Search is evolving. Brands that double down on credibility and unique insights will stay competitive.
LinkedIn opens newsletters to everyone
LinkedIn has officially opened its newsletter feature to all users, making it easier than ever to share insights and build a professional audience.
Why this matters:
- Newsletters go straight to subscribers’ inboxes.
- It’s a great way to build authority and stay top-of-mind.
- You can now utilize LinkedIn as a primary content hub, rather than just a distribution channel.
How to start:
- Launch a newsletter based on your expertise.
- Stay consistent with your publishing schedule.
- Promote it across your profile and network.
This update is ideal for professionals seeking to amplify their voice and influence on LinkedIn, no blog required.
YouTube retires “Trending” and leans into personalization
After years of declining use, YouTube has officially retired its “Trending” tab, replacing it with fully AI-driven, personalized recommendations.
What’s changing:
- Discovery is now based on watch history, region, and engagement.
- Viral, one-size-fits-all content is out.
- Niche creators can benefit from a focused and loyal audience.
YouTube now uses machine learning to serve up content based on real user behaviour, making discovery more personal, but also more competitive.
What creators should do:
- Focus on retention and watch time.
- Dive deeper into niche topics.
- Encourage engagement through comments, likes, and shares.
This shift levels the playing field. Smaller creators who deliver real value can compete without needing to “go viral.”
The bottom line: Strategy drives results
From Google’s AI Overviews to LinkedIn’s newsletter rollout and YouTube’s personalization overhaul, this month’s updates underline a clear trend: platforms are prioritizing AI and audience-first experiences.
The key takeaway? Create valuable, authentic content. Stay flexible. Diversify your digital presence.
At seoplus+, we help brands adapt to these changes strategically, ensuring every piece of content works harder and delivers real results.
Which update are you most excited about? Let us know on LinkedIn.
