This month in digital marketing: Apple’s new “Liquid Glass” aesthetic is sparking critical debate among designers, Meta’s AI-powered Opportunity Score promises to elevate ad strategy, and Instagram’s built-in teleprompter just made short-form video creation more accessible than ever.
Here’s what’s new—and what it means for marketers and creators focused on performance, usability, and impact.
Liquid Glass: Apple’s bold new look has designers asking big questions
Apple’s iOS 26 design refresh, dubbed Liquid Glass, turned heads at WWDC. But not all reactions were glowing.
Aaron Sander, Web Designer at seoplus+, shared his take:
My initial reaction to the keynote was one of concern for the accessibility of the new Liquid Glass aesthetic. Apple has been a notable leader in the field of accessibility for a long time, earning praise from TechCrunch as early as 2016 for its awareness and innovation. It always appeared that they cared deeply about making their products as user- and disability-friendly as possible, and this is a big step back. I fear that Apple’s move to prioritize aesthetics over accessibility will signal to other companies that this is the way forward in the industry.
It will be interesting to see how Apple addresses the growing concerns about the accessibility aspect of this update, whether they ignore them entirely or make some necessary adjustments. I hope for their users’ sake that Apple adds a setting to turn off the Liquid Glass effect, making the background more opaque, as this is the primary issue.
Will Apple offer a more accessible toggle option? Or is this a shiny new standard we’ll all have to design around? Time will tell, and the seoplus+ design team will be closely following these updates.
Meta’s new Opportunity Score is like a coach for your ads
Meta has just rolled out Opportunity Score — an AI-powered tool built directly into Ads Manager that acts as your ad performance coach.
It scans your campaigns and identifies areas where you’re leaving results on the table, providing innovative, tailored suggestions to help you optimize your performance. Whether it’s creative variety, audience targeting, or campaign settings, Opportunity Score highlights what’s working and what could use a slight improvement.
At seoplus+, we’re always looking for ways to help clients maximize their ROI, and this tool aligns perfectly with that mindset. It’s a significant first step for brands looking to identify quick wins, but actual performance comes from combining these insights with a strategic, full-funnel approach. Tools like this are powerful, but they’re even better when paired with expert guidance.
Instagram’s New Edits App feature makes short-form video more accessible
Instagram just rolled out a game-changing update to its Edits app—a built-in teleprompter that makes recording short-form video a whole lot easier. You can upload a script, and it’ll scroll on your screen as you record, helping you keep your place and maintain eye contact without the stress of memorizing lines.
With adjustable text size and scroll speed, it’s perfect for anything from product explainers to quick how-to tips or team updates. It’s a simple, effective way to boost confidence on camera, especially for those of us who don’t love winging it in front of the lens.
Our internal marketing team is genuinely excited to try this out. We’re always looking for tools that make content creation smoother and more authentic, and this one hits the mark. If you’ve been holding back from getting in front of the camera, this might be just the nudge you need.
Stay ahead of the curve
From Apple’s Liquid Glass sparking critical design conversations to Meta’s Opportunity Score driving AI-powered optimization and Instagram’s teleprompter tool lowering the barrier to video content, this month’s updates are all about usability, innovation, and more thoughtful execution.
The takeaway? Great marketing balances creativity with clarity. As the tools evolve, so should the way we present ourselves—authentically, accessibly, and with intention.
Which update are you most excited about?
Join the conversation on LinkedIn or leave your thoughts in the comments below.
