Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Nov 25, 2024 by Amanda Stephens
As a multi-location marketer, you know the stakes are high. You’re juggling big-picture strategy with endless day-to-day demands, all while being pulled in ten different directions. Vendors are supposed to make your life easier—but do they? Misalignment or inefficiencies can sometimes add unnecessary complexity. The good news? With the right approach, you can turn these …
Nov 21, 2024 by Amanda Stephens
Whether your business is growing or trying to optimize, marketing demands are always increasing. Maybe you’re moving into a new region, taking on an acquisition, or even adjusting operations by closing select locations. Whether it’s an opportunity for growth or a necessary consolidation, every change requires rapid, coordinated action across all marketing channels. And while …
Nov 6, 2024 by Amanda Stephens
If you’re managing marketing for a multi-location business, you know the drill. Every day, there’s a steady flow of small updates demanding your attention. It might be a request to update hours for one location because of a staffing issue. Another store might need a notice put up on social media due to electrical issues. …
Sep 30, 2024 by Amanda Stephens
In multi-location marketing, you’re not just managing campaigns—you’re managing complexity. Every day, you’re faced with the challenge of ensuring consistent brand messaging, driving growth across diverse markets, and hitting aggressive KPIs—all while juggling the unique demands of each location. But there’s a constant force adding pressure to your already overflowing plate: competition. You know the …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
Case Study
Apr 23, 2024 by seoplus+ Team
Mobile Klinik, a leading Canadian retailer specializing in certified pre-owned smartphones and expert repair services, embarked on a strategic journey to revitalize its brand presence online. In 2023, following a comprehensive website redesign, the focus shifted towards leveraging quality content on their new website blog to attract and educate both current and potential customers. With …
Design
Jan 13, 2025 by Brian Warren
Let’s start with an important distinction: your visual identity is a vital part of your brand, but it’s not the whole picture. Think of your brand as a complete puzzle. Your visual identity is one of the most visible pieces, but there are other essential components—like your messaging, tone, and values—that make up the full …
SEO
Dec 13, 2024 by Alexa Rees
Eight years ago, I wrapped up my college internship at seoplus+ by writing a blog post titled My Experience in Digital Marketing. In that post, I confidently claimed, “In my six weeks, I’ve learned more about digital marketing than in my entire three-year program.” Looking back now, I can’t help but smile at how little …
Design
Dec 9, 2024 by Brian Warren
The bigger picture behind your logo Let’s clear something up right from the start: a logo is not your brand. It’s not even your entire visual identity. Your brand is the full experience you deliver—how your business is perceived, how it communicates, and the emotional connection it creates with your audience. Your logo is just …
Social Media
Dec 6, 2024 by Haley Wells
It’s natural to start recognizing specific social media posts and think, “This has to be written by AI.” And why not? If you’re short on time, using tools like ChatGPT to craft a caption in a minute instead of ten makes perfect sense. Social media managers everywhere have a love-hate relationship with AI—it can streamline …
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