Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Dec 19, 2023 by Amanda Stephens
Picture this: you’re on a mission to find that cozy cafĂ© downtown, the one with the amazing lattes and freshly baked pastries. You pull out your smartphone, type in the cafĂ©’s name, and voilĂ ! The website shows the address, the store hours, and the tantalizing menu. Armed with anticipation, you head out, only to find …
Sep 25, 2023 by Amanda Stephens
In a world where traffic may drop, rankings may plummet, and sales may falter, there are some things that are consistently on an upward trajectory: the expectations. If you’re a multi-location marketer, you’ve been there—juggling the tasks of writing riveting website copy for a new product launch, diving deep into data analytics to gauge the …
Aug 25, 2023 by Amanda Stephens
The world of multi-location marketing is rewarding, but fraught with challenges. From marketing fog to inconsistent branding, marketing teams have a lot of challenges to overcome. Not only do these issues cause frustration and confusion, they can ultimately lead to poor results: less traffic, fewer leads, and less revenue than the targets. When lacking visibility …
Jul 26, 2023 by Amanda Stephens
In my time at seoplus+, I’ve participated in hundreds of calls and meetings with our multi-location clients. One of the biggest pain points, especially early on, is having an understanding of what’s working and what isn’t from a marketing perspective. Which stores are driving the highest volume of activity? Is your messaging resonating more in …
Case Study
Mar 27, 2026 by Kadian Morris
Summary MacEwen, an independent fuel and convenience chain with over 100 locations, needed to improve paid media performance and drive measurable conversions. With no reliable conversion tracking and largely inactive campaigns limiting optimization, we developed a data-driven Google Ads strategy from the ground up. This approach led to significant growth in conversions, improved efficiency through …
Case Study
Feb 24, 2026 by Devon Baines
Overview With buyers increasingly beginning their journey online, B&T MacFarlane wanted to better support a long, research-driven sales cycle in which buyers increasingly begin their journey online. To meet this shift, seoplus+ utilized video as a key opportunity to educate prospects, build trust, and keep the time commitment for talent and client, Jack, low. Download …
Case Study
Feb 24, 2026 by Brian Warren
Introduction In early 2025, the seoplus+ web team began exploring ways to improve how client-provided content was collected for website projects. Historically, this process relied on a lengthy Google Doc template that was difficult to create, overwhelming for clients to navigate, and prone to technical issues like browser crashes. To address these challenges, I launched …
Case Study
Feb 11, 2026 by Derek Cosgrove
When we hear people say social media ads do not work. What they usually mean is their campaigns did not drive leads or revenue. We build social campaigns to generate measurable results. Leads. Sales. Return on ad spend. The case studies below show what happens when social ads are built with strong creative and proven …
Content
Jun 4, 2026 by Cecelia Feor
Many businesses focus heavily on marketing tactics like ads, social media campaigns and content creation without fully defining the foundation that holds those efforts together: their brand. The brands that consistently stand out in competitive markets rarely succeed because of a single campaign or piece of creative work. Instead, they build recognition through a cohesive …
News
Jun 4, 2026 by Haley Wells
Happy June! As we head into summer, the digital marketing landscape continues to evolve at a rapid pace. From changes in how AI-generated content is evaluated on LinkedIn to new opportunities for visibility in Google’s AI-powered search experiences, staying informed can help businesses adapt and stay competitive. This month’s Digital Digest highlights three developments that …
News
May 13, 2026 by Haley Wells
Digital platforms are evolving quickly, and this month’s updates highlight how discovery, conversion, and user experience are starting to merge. From Apple entering the local visibility space, to AI handling actions like bookings directly in search, to Meta working toward a more unified ecosystem, each shift points to the same trend: marketing is becoming more …
News
Apr 2, 2026 by Haley Wells
Digital visibility is becoming more complex, especially for businesses competing across multiple markets. What matters now is not simply keeping up with new technology, but understanding which shifts will actually drive measurable performance. Three developments are shaping how growth-focused brands approach digital marketing: Together, these shifts point to a larger reality: visibility is no longer …
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