Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Feb 16, 2023 by Amanda Stephens
Everyone is talking about ChatGPT, and it’s with good reason. Bill Gates said in an interview earlier this month that generative AI like ChatGPT would “change our world,” and search giants are in on the action—Bing is partnering with OpenAI (ChatGPT’s creator) while Google is on the brink of launching its own generative AI search …
Feb 1, 2023 by Austin Perron
Google Analytics is one of the most powerful marketing tools that allow you to track and analyze the traffic on your website. Come July 2023, the current version of Google Analytics (Universal Analytics) will be sunsetted. The sooner the new version of Google Analytics is installed on your website, the better! Google Analytics 4 (GA4) …
Jan 31, 2023 by Amanda Stephens
Running a multi-location business presents its own challenges, particularly when it comes to digital assets like your website. Say you run a chain of local pizza shops. One visitor might be searching for nutritional information, or even high-level company information like your founding and history. Another visitor doesn’t care anything about your rebranded mascot, but …
Jan 23, 2023 by Amanda Stephens
SMART goals are a popular way to define and manage objectives. They can be used in any area of life, from budgeting and weight loss to business and marketing. Today, we are going to explore how SMART goals can help you better measure digital marketing success and zero in on areas for improvement. The below …
Case Study
Mar 1, 2023 by seoplus+ Team
Content is at the core of any digital marketing strategy. Whether it is video content on social media, written content in an email drip campaign, or podcast content to drive traffic from SEO, this is how you tell your story as a business. One of the pillars of any business content strategy is blog writing. …
Case Study
Feb 15, 2023 by seoplus+ Team
Goodie Website is a web development start-up located in Europe. They are a spinoff of a large international design agency. They hired seoplus+ to help improve SEO results for them and their clients. Download Case Study Goals: Challenge: Approach: Results: …
Case Study
Jan 16, 2023 by seoplus+ Team
WhistleBlower Security is the the affordable choice for organizations to identify fraud, harassment, and other misconduct through an anonymous employee helpline. Seeking to enhance their off-page SEO, Whistleblower Security increased their Digital PR investment and worked with seoplus+ team to surpass target results. Download Case Study Goals: Challenge: Approach: Results: …
Case Study
Nov 30, 2022 by seoplus+ Team
Our client is a thriving rental community located in Canada. They were the sponsor for a local festival. They asked seoplus+’s Digital PR team to handle the strategy and coordination with local influencers to help promote the event. Download Case Study Goals: Challenge: Approach: Results: …
News
May 14, 2024 by seoplus+ Team
We are thrilled to announce that seoplus+ has been honoured with the START SOMETHING BIG award at this year’s Big Brothers Big Sisters of Ottawa (BBBSO) BIG SHOUT OUT Awards, held on May 13th in Nepean. The START SOMETHING BIG award celebrates outstanding corporate philanthropy that significantly supports BBBSO’s vision and mission. We at seoplus+ …
News
May 1, 2024 by seoplus+ Team
We are excited to announce that seoplus+ has been nominated as a finalist in the 2024 Excellence in Retailing Awards for our collaborative work with Mobile Klinik, Canada’s most trusted destination for all things mobile. Nominated in the category of Retail Marketing alongside renowned international brands, this prestigious nomination recognizes our innovative web automation strategy …
News
Apr 22, 2024 by seoplus+ Team
seoplus+ is honoured to be named a finalist for the 2023 CanadianSME Customer Service Excellence Award. This prestigious recognition highlights the notable achievements of small businesses across Canada, emphasizing their dedication to innovation and outstanding service. This nomination for seoplus+ celebrates our commitment to providing exceptional customer service, showcasing our team’s consistent efforts to exceed …
Digital PR
Apr 9, 2024 by Catherine Hansen
Scaling your public relations efforts for a multi-location business can seem daunting, but with the right strategies, it’s possible to create a cohesive, impactful PR campaign that resonates with local audiences across all your locations. Leveraging online tools and platforms is crucial for achieving PR success on a multi-location scale. Let’s dive into some effective …
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