Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Nov 25, 2015 by Brock Murray
In 2011, IBM’s supercomputer Watson appeared on Jeopardy! to face off against Ken Jennings (he of the longest unbeaten run in show history) and Brad Rutter (all-time biggest prize winner in show history). The computer system dubbed Watson emerged victorious in the two-part match, winning the $1 million prize with a final score of $77,147 …
Nov 4, 2015 by Amanda Stephens
If you’re like me, your inbox is a constant flood of new messages between the hours of all day long. If you manage both a work and a personal account, this holds doubly true. Trying to type out a long professional reply to an important business email during your commute home is easier said than …
Aug 12, 2015 by Amanda Stephens
Mary has just opened up a café in Calgary, Café YYC. She’s enthusiastic and ready to go. She’s read everything she can about marketing, and she’s excited to dip her feet in the world of trying to get her café’s name out there on the internet and on social media. She knows she brews a …
Aug 4, 2015 by Brock Murray
We asked a variety of founders, marketing managers, and online marketing experts: “When it comes to content marketing, what is the single most effective tactic or strategy for B2B companies and why?” There was an overwhelming response, and we’ve highlighted our top expert opinions. Leverage Relationships/Influencers for Mentions/Links – 2 E-Books/Whitepapers with Paid Ads – …
Social Media
May 3, 2023 by Haley Wells
In recent years, TikTok has taken the world by storm with its short-form videos and easy-to-use platform. However, with concerns over data privacy and security, some countries have called to ban TikTok. As a result, some businesses that have heavily invested in TikTok marketing campaigns may be worried about the potential loss of this popular …
Social Media
May 2, 2023 by Brock Murray
TikTok, a platform celebrated for its engaging, bite-sized videos, has evolved beyond its social media roots to become a potent search engine. With a surge in interest around TikTok SEO (Search Engine Optimization), businesses and creators are uncovering the vast potential of this platform. The practice of SEO is all about enhancing the visibility of …
Multi-Location
Apr 27, 2023 by Amanda Stephens
Whether you have an existing network of locations, or are making the transition from one location to multiple, maintaining a consistent brand identity can become a challenge. Inconsistent branding can lead to confusion among customers, dilute brand recognition, and harm the business’s overall reputation. Do any of these scenarios sound familiar? In this article, the …
Web
Apr 17, 2023 by Brandon Telford
Imagine your company has just launched a new website that will help users manage and track their fitness goals. After a few weeks, you begin to notice that existing users have seemingly abandoned their profiles and have stopped tracking their workouts. Then, you notice a rise in negative reviews beginning to appear online. New user …
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