Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Oct 16, 2024 by Ally Dyck
Do you own or manage a multi-location business and find it challenging to implement effective digital public relations strategies? You’re not alone. Managing media relations across multiple locations can be daunting, and many businesses resort to generic brand awareness campaigns, overlooking the uniqueness of each location. While this may not seem like a major issue, …
Apr 9, 2024 by Catherine Hansen
Scaling your public relations efforts for a multi-location business can seem daunting, but with the right strategies, it’s possible to create a cohesive, impactful PR campaign that resonates with local audiences across all your locations. Leveraging online tools and platforms is crucial for achieving PR success on a multi-location scale. Let’s dive into some effective …
Jan 4, 2024 by Catherine Hansen
I spent over 60 hours building my team’s custom project management space. Here are the key takeaways. Do you have that one organizational method that works but that you also can’t stand at the same time? That system has become routine and easy to implement in the short term but is not productive in the …
Dec 18, 2023 by Ally Dyck
What is reactive PR? Public relations is all about storytelling. But I’m sure you’ve heard this many times before, so I won’t bore you with the same speech. However, crafting a story that carries considerable emotional weight, captivates the audience effectively, and offers an insightful perspective that the media wants to cover, remains challenging. Media …
Case Study
Feb 2, 2026 by Annabelle Caron
Case IQ, a leader in compliance and case management software, has produced an invaluable asset: rich, data-driven reports from its research team. The research reports “AI and Whistleblowing: Through the Employee Lens” and “Compliance in Practice: Insights on What’s Working, What’s Not, & The Rise of AI” contain compelling original data on AI, whistleblowing, and …
Case Study
Jan 6, 2026 by Cecelia Feor
Overview Our client was stepping into a pivotal moment. Their playful, holiday-inspired lighting had built a loyal following, but it also created a perception challenge: customers often saw them as a seasonal brand. To grow, they needed to expand into the broader outdoor lighting market with products that could shine year-round. Download Case Study That …
Case Study
Dec 19, 2025 by Christian Villeneuve
Overview A long-term seoplus+ client in the Ottawa rental housing market wanted to expand their digital reach. We identified that this would best be done through evergreen content that provides real value to renters while supporting long-term lead generation. Our objective was to build strategic, search-driven resource guides tailored to the unique needs of different …
Case Study
Nov 11, 2025 by Ragheed Akeel
Overview Eastcoast Research (ECR) is a full-service market research firm providing both qualitative and quantitative insights to help brands understand consumer behaviour. ECR conducts a wide range of studies, including focus groups, interviews, sensory testing, home-use testing (HUT), and usability testing. Download Case Study However, ECR’s online presence wasn’t keeping pace with its professional reputation. …
News
Jan 12, 2026 by Haley Wells
As we step into 2026, one thing is clear: 2025 was a breakthrough year for digital marketing, driven by the rapid evolution of AI. At seoplus+, we’re energized by this momentum and excited about the possibilities ahead. To start the year, we asked two of our own industry leaders, Brock Murray, COO of seoplus+, and …
Web
Jan 9, 2026 by Aaron Sander
A slow website doesn’t just frustrate visitors; it can impact your search rankings, increase bounce rates, and reduce conversion opportunities. Page speed is a crucial part of any online strategy. In this blog, we will demonstrate that achieving higher search rankings and better user engagement can come down to shaving milliseconds off of your load …
News
Dec 8, 2025 by Haley Wells
There has been significant momentum in the digital marketing world, from AI advancements reshaping productivity to platform revivals championing human-made content. In this roundup, we cover the return of Vine with a no-AI twist, new insights into what drives ChatGPT citations, and the launch of Claude Opus 4.5—an AI model transforming workflows. Here’s what marketers …
Paid Ads
Nov 13, 2025 by Eleanor Thompson
Every year, Black Friday and Cyber Monday (BFCM) push brands into possibly the most competitive sales environments. Billions of dollars are on the line, yet most brands still rely on guesswork, trends, or assumptions when setting their Black Friday audiences, pricing strategy and creatives. It’s a high-stakes gamble. While many marketers obsess over audience, pricing …
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