Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Feb 7, 2025 by Catherine Hansen
In public relations (PR), staying ahead often means embracing innovation and adapting to constant change. The rapid evolution of media tools and platforms has made it harder than ever to solidify your PR tool stack. As the industry races to break the next big story, tools like Connectively (formerly known as “Help A Reporter Out”) …
Jan 31, 2025 by Grace Cowie
The first time I received an email from Qwoted saying my client’s insights were featured in a publication, I was thrilled. Not only did I share it with the client and the team, I sent a link to my family (who, of course, were incredibly proud). Now, those emails come regularly, and despite the frequency, the excitement …
Oct 22, 2024 by Catherine Hansen
“I would love it if your team could get us featured in The Globe and Mail or Toronto Star this week.” My goal has always been to get my clients placed in their dream outlets. I am driven by results, brand visibility, and thought leadership. Often, big names like the Globe and Mail, Toronto Star, …
Oct 16, 2024 by Ally Dyck
Do you own or manage a multi-location business and find it challenging to implement effective digital public relations strategies? You’re not alone. Managing media relations across multiple locations can be daunting, and many businesses resort to generic brand awareness campaigns, overlooking the uniqueness of each location. While this may not seem like a major issue, …
Case Study
Apr 14, 2025 by Connor Neshcov
Dexterra Group is an integrated facilities management and hospitality organization that partnered with seoplus+ to generate more leads through an improved paid search strategy. With a focus on improved targeting and testing, seoplus+ helped Dexterra Group turn their paid search channel into an effective revenue generator. Download Case Study KPI Highlights: The Challenge: The Approach: …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
News
Jun 2, 2025 by Haley Wells
This month: Bluesky is gaining momentum as a decentralized alternative to mainstream social, Google is doubling down on AI innovation with over 100 updates from I/O, and the Golden State Valkyries are turning heads with a logo that proves design still leads brand storytelling. Here’s what’s new—and what it means for marketers looking to stay …
News
May 16, 2025 by Brock Murray
We’ve become aware that scammers are fraudulently using the seoplus+ name to deceive members of the public. The scam involves promises of cryptocurrency investments and returns, falsely claiming to be associated with seoplus+. We want to be clear: seoplus+ does NOT offer investment services, cryptocurrency trading, or financial products of any kind. How to identify …
News
May 5, 2025 by Haley Wells
This month, Instagram is making mobile video editing more accessible, LinkedIn is changing its approach to external links, and Wix is enhancing its website platform with AI capabilities. Here’s a look at what’s new and what it means for your marketing strategy. Let’s dive in. Instagram’s new “Edits” app could make us all video editors …
SEO
Apr 25, 2025 by Lisa Westlund
Our SEO team recently sat down for a roundtable discussion to unpack one of the most impactful changes to Google Search we’ve seen in years: AI Overviews. Meet the team Lisa Director of Search Alexa Senior SEO Strategist Margot Senior SEO Strategist Katie SEO Strategist Ragheed SEO Specialist Noah SEO Specialist As this new SERP …
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