seoplus+ Digital Marketing Blog

The Olympics are a masterclass in visibility, reputation, preparation, and performance under pressure. Athletes train for years to deliver results in seconds, and Public Relations (PR) teams do something surprisingly similar. PR teams build the foundation for trust and awareness long before a campaign “goes live,” then execute quickly when the moment arrives. With the …

In public relations (PR), staying ahead often means embracing innovation and adapting to constant change. The rapid evolution of media tools and platforms has made it harder than ever to solidify your PR tool stack. As the industry races to break the next big story, tools like Connectively (formerly known as “Help A Reporter Out”) …

The first time I received an email from Qwoted saying my client’s insights were featured in a publication, I was thrilled. Not only did I share it with the client and the team, I sent a link to my family (who, of course, were incredibly proud). Now, those emails come regularly, and despite the frequency, the excitement …

“I would love it if your team could get us featured in The Globe and Mail or Toronto Star this week.”  My goal has always been to get my clients placed in their dream outlets. I am driven by results, brand visibility, and thought leadership. Often, big names like the Globe and Mail, Toronto Star, …