Aaben Windows & Doors, a Kingston-based company, faced a seasonal slowdown that impacted bookings during the winter months. To maintain a steady lead flow, we launched a highly targeted Google Display campaign focused on driving immediate conversions. As a result, the campaign generated strong phone engagement and secured over 40 booked appointments, helping sustain business throughout the slower season.
The Challenge
Download the Full Case StudyThe core issue was generating immediate leads during a seasonal slowdown, where reduced demand risked leaving installation schedules unfilled and crews underutilized.
The Approach
- Hyper-targeted geolocation and exclusion lists to eliminate wasted impressions
- Conversion-focused creative aligned with brand voice and homeowner audience
- Continuous optimization with real-time adjustments based on lead quality and budget efficiency
The Results
- Increased phone engagement
- 169 phone call clicks from the campaign
- Nearly 6x more calls than other display efforts
- Strong engagement during a low-demand period
- Boosted appointment bookings
- 40+ appointments secured
- Supported winter installation schedule
- Maintained operational continuity
- Outperformed existing campaigns
- 29 calls from all other display campaigns combined
- Significant efficiency gains
- Demonstrated display as a conversion channel
Ramping up fall advertising helped secure winter work. The display campaign delivered strong reach and real results. It kept our team busy and exceeded expectations for this slower season.
