Our client is a leading supplier of incontinence products in Canada. They are a family-owned business offering a wide selection of medical supplies and home care products to assist in daily life. They hired seoplus+ to improve organic and paid search results.
Download Case StudyGoals:
- Improve organic traffic and sales
- Improve paid ads traffic and sales
Challenge:
- As we entered 2023, the client’s usual incremental gains began to plateau.
- It became evident that a more assertive strategy was required, and the primary opportunity lay in optimizing the website’s content.
- Yet, faced with several content creation obstacles, we recognized the need for a creative solution to revitalize the campaign.
Approach:
- To meet this challenge, we employed ChatGPT to generate 300-400 words of high-quality AI content for five collection pages at the start of Q3.
- Our specialist combined our existing content recommendations with established SEO best practices to guide ChatGPT in filling in the content gaps
- This approach ensured that the produced content aligned seamlessly with the existing content on the website.
Results:
- Compared to the previous year, clicks saw a 47% improvement
- Impressions rose by 93%
- Organic traffic saw a 52% spike
- Additionally, our efforts resulted in a 516-position improvement in keyword rankings.
- These outcomes underscore the effectiveness of leveraging ChatGPT to bolster SEO strategies and enhance our client’s online visibility and profitability.
