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Haley Wells
Recent articles by Haley
Video-First Ads, Local SEO Shifts & Instagram Myths: October 2025 Digital Digest
This month in digital marketing: From rising video-first ad trends in Europe to surprising shifts in local SEO ranking factors and Instagram myth-busting, the latest updates show where brands should focus now. Here’s what you need to know, and how to stay ahead. Article Takeaways: Marketers shift to video-first ads as consumer habits evolve Marketers …
World Mental Health Day: The Impact of Social Media on Professionals
October 10th marks World Mental Health Day, an international observance dedicated to education, awareness and advocacy around mental health. In my role as a Social Media Team Lead, I’m often asked at networking and industry events: “How do you manage being immersed in social media every day? Doesn’t it ever feel mentally exhausting?” At first, …
seoplus+ Digital Digest – September 2025 Marketing Updates
This month in digital marketing, Google introduces AI Overviews in Search, LinkedIn opens newsletters to all users, and YouTube replaces its Trending tab with AI-driven personalization. Here’s what’s new, and what it means for marketers, creators, and brands aiming to stay ahead. Google AI Overviews are reshaping search Google is rolling out AI Overviews in …
seoplus+ Digital Digest – August 2025 Marketing Updates
This month in digital marketing, Instagram content becomes visible on Google Search, YouTube introduces stricter standards for AI-generated videos, and generative AI is helping smaller brands produce video ads more efficiently. Here is what is new, and what it means for marketers, creators, and brands aiming to stay ahead. Instagram opens up to Google search: …
seoplus+ Digital Digest – July 2025 Marketing Updates
This month in digital marketing: Apple’s new “Liquid Glass” aesthetic is sparking critical debate among designers, Meta’s AI-powered Opportunity Score promises to elevate ad strategy, and Instagram’s built-in teleprompter just made short-form video creation more accessible than ever. Here’s what’s new—and what it means for marketers and creators focused on performance, usability, and impact. Liquid …
seoplus+ Digital Digest – June Marketing Updates
This month: Bluesky is gaining momentum as a decentralized alternative to mainstream social, Google is doubling down on AI innovation with over 100 updates from I/O, and the Golden State Valkyries are turning heads with a logo that proves design still leads brand storytelling. Here’s what’s new—and what it means for marketers looking to stay …
seoplus+ Digital Digest – May Marketing Updates
This month, Instagram is making mobile video editing more accessible, LinkedIn is changing its approach to external links, and Wix is enhancing its website platform with AI capabilities. Here’s a look at what’s new and what it means for your marketing strategy. Let’s dive in. Instagram’s new “Edits” app could make us all video editors …
seoplus+ Digital Digest – April Marketing Updates
Welcome to the April edition of the seoplus+ Digital Digest. This month, AI is shaking up social media, UX design is being redefined, and Google is making a $23B cybersecurity power move. Let’s dive in. Struggling to find the right words on Instagram? Meta’s AI has you covered! Have you ever found yourself at a …
seoplus+ Digital Digest – March Marketing Updates
Welcome to the March edition of the seoplus+ Digital Digest—your go-to source for the latest digital marketing insights. From Instagram’s shifting priorities to AI-powered video tools, here’s what you need to know to stay ahead of the curve. Hashtags Are Dead?! Not Quite, But Their Role Is Changing For years, hashtags have been a staple …
seoplus+ Digital Digest – Marketing Updates – Vol #1
Welcome to the first edition of the seoplus+ Digital Digest – your go-to source for the latest updates in digital marketing. Let’s dive in! 14 Hours Without TikTok? On January 19th, the United States experienced a 14-hour TikTok ban, sparking widespread curiosity and concern. The ban, prompted by privacy concerns surrounding the app, led to …
The Role of AI in Social Media Content Creation and Customer Engagement
It’s natural to start recognizing specific social media posts and think, “This has to be written by AI.” And why not? If you’re short on time, using tools like ChatGPT to craft a caption in a minute instead of ten makes perfect sense. Social media managers everywhere have a love-hate relationship with AI—it can streamline …
The Art of Storytelling in 60 Seconds or Less
In an era of dwindling attention spans and an overload of content, the challenge is not just to grab attention but to convey a meaningful message in a concise manner. Enter short-form video storytelling – a medium that demands creativity, clarity, and charisma. But how does one tell a story, evoke emotions, or send a …
Beyond TikTok: Why Short-Form Video Is More Than Just One Platform
In recent years, TikTok has taken the world by storm with its short-form videos and easy-to-use platform. However, with concerns over data privacy and security, some countries have called to ban TikTok. As a result, some businesses that have heavily invested in TikTok marketing campaigns may be worried about the potential loss of this popular …
Why Short-Form Video is the Future of Online Content
Short-form video content has exploded in popularity in recent years with the rise of platforms like TikTok, Instagram Reels, and Snapchat. These platforms allow users to create and share videos that are typically 15 seconds or less in length, making it easy for people to consume and share content on the go. There are several …
