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Derek Cosgrove

Derek Cosgrove
Derek has 10 years of digital marketing experience and is a Senior Account Manager at seoplus+. He specializes in helping local businesses and Shopify stores with their digital marketing.

Recent articles by Derek

Digitial integration for business acquistion

5 Steps to a Successful Digital Integration After a Business Acquisition

Since March 2020, I’ve noticed a significant increase in SMB acquisitions, at least among my clients. Close to ten of my clients (local businesses or chains of local businesses) have been acquired or been involved in mergers within the last four years. I’ve seen marketing programs demolished during acquisitions (leads dropping by 90%), and I’ve …

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Illustration of a desktop computer with the Shopify logo in the foreground

The Top 27 Shopify Apps for 2023

Are you looking to take your Shopify store to the next level in 2023? One of the easiest and most effective ways to do so is by leveraging the power of apps. With the right apps, you can streamline your store’s operations, increase conversions, and grow your business. There are countless Shopify apps available, each …

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The Simple & Inexpensive Way To Improve Your Website’s Conversion Rate

The Simple & Inexpensive Way To Improve Your Website’s Conversion Rate

One of the biggest challenges website owners experience is a low conversion rate. You run Google Ads, Facebook Ads, SEO campaigns, your website generates all kinds of traffic, but few visitors actually become customers. As a digital marketer, this is a story we hear from prospective customers all the time. If you’ve done research to …

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Graph showing a downward trend with the title Product Sales.

10 Reasons Your E-Commerce Website is Not Converting

seoplus+ has been a Shopify partner for nearly five years. Over this time, we’ve talked with hundreds of online store owners – from national chains to brand new local boutiques. The most common concern or frustration we hear from store owners has to do with low conversion rates. New store owners usually underestimate how difficult …

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Graphic on the standard seoplus+ blue triangle background of a the domain yourwebsite.com next to a chainlink to show Backlinks.

9 Ways an SMB Can Get Good Backlinks

The most challenging and time-consuming part of SEO is link building. This is especially true for small and medium-sized businesses. Backlinks are vital because they connect you to the world at large.  A strong backlink profile tells search engines that your site is legitimate, contains pertinent information, and is trusted by other websites.  Without backlinks, …

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Funnel going down into the Shopify logo on the standard seoplus+ blue triangle background

Supercharge Your Shopify Store Conversion Rate…For Free

If you’ve spent any time studying conversion rate optimization (CRO) for your Shopify store, you’ve probably heard experts discussing complex tactics like A/B testing, user testing, and multivariate testing. All of these practices can be helpful and can lead to huge increases in conversions, the problem is most of the experts who publish the studies …

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Image on standard seoplus+ blue triangle background. In the foreground at the centre are the words "Digital Marketing," surrounded in a network of icons related to digital marketing and representing various approaches such as strategy and social media.

Digital Marketing That Works in 2016: 10 Tips and Tools

seoplus+ regularly hosts “Lunch with Google” events. We have over 40 local businesses registers to learn about digital marketing that works in 2016. The purpose of this event was to educate local businesses and give them tools they can use today to help improve their digital marketing strategy. We reviewed our client accounts looking for …

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A Christmas ornament with a web link icon on it

12 Days of Digital Marketing: Broken Link Building

Ask any SEO expert, and they’ll tell you that link building is at the core of search engine rankings. In fact, in Moz’s 2015 Search Engine Ranking Factors Survey, the two most influential ranking factors are domain-level link features (8.22/10) and page-level link features (8.19/10). Yes, you read that right. The quality and quantity of …

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A Christmas ornament with the Google Plus icon on it

12 Days of Digital Marketing: Think Digital First with Your Traditional Advertising

Before you come up with your next radio jingle or catchy headline for your billboard, ask yourself: how can I engage with the people who see this or hear this? No one can click the billboard or “like” your radio jingle. But you can use these mediums to drive traffic to your digital properties and …

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My #1 Tip for New Shopify Stores

My #1 Tip For New Shopify Stores

seoplus+ is a Shopify Marketing Partner. This means Shopify refers their store owners to us when they need help with online marketing. We have spoken with hundreds of Shopify store owners. And it is tough to get a store going. We hear the same story over and over and over again. It goes like this…. …

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Hands holing a tablet. on the tablet it says Pay per click. PPC Management

How Can A Small Business Successfully Manage Pay Per Click Campaigns to Get New Business?

Can PPC be a short-term strategy (for a seasonal or short-term campaign) or does it need to be a long term strategy to get results? A PPC campaign can be effective immediately. For example, we work with a hot tub company in Ottawa. We started their PPC campaign in the early spring and they had …

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Graphic of cleaning supplies with the title Spring Cleaning your Social Networks

4 Steps to Spring Cleaning Your Social Media

Have you ever scrolled through your Facebook feed and seen unfamiliar faces, vaguely familiar grade school “friends,” your mom’s weird lonely friend, and other virtual strangers? Is your LinkedIn profile full of job seekers, recruiters and…your mom’s weird lonely retired friend (they’re everywhere…)? I took a good look at my social networks recently and found …

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Graphic of many cellphone and tablets with the title Prepare Yourself for Mobilegeddon

4 Steps to Surviving Mobilegeddon

Mobilegeddon snapshot What is Mobilegeddon? Google announced that mobile-friendliness will be a ranking factor in mobile search results as of April 21. So businesses without a mobile website will be difficult to find on mobile devices soon. Why should I care? Between 25% and 50% of website traffic comes from mobile devices. If these prospects …

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Graphic of a character shooting arrows at a target

The Silver Bullet to Growing A Business Fast

A big part of my job is building relationships and connecting with business owners. I find salespeople, business owners, and marketers are always looking for a silver bullet – that one thing that can dramatically grow their business. Last week, I was looking for some advice, so I connected to Sales Trainer and Author Craig …

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