4 Steps to Surviving Mobilegeddon

Avatar for Derek Cosgrove

Derek Cosgrove
Sr. Account Manager

Graphic of many cellphone and tablets with the title Prepare Yourself for Mobilegeddon
Graphic of many cellphone and tablets with the title Prepare Yourself for Mobilegeddon

Mobilegeddon snapshot

What is Mobilegeddon?
Google announced that mobile-friendliness will be a ranking factor in mobile search results as of April 21. So businesses without a mobile website will be difficult to find on mobile devices soon.
Why should I care?
Between 25% and 50% of website traffic comes from mobile devices. If these prospects stop finding you, you will lose valuable traffic and sales.
Temporary solution
There is a WordPress plugin called “Any Mobile Theme Switcher.” It can convert a non-mobile website to mobile in a couple minutes! (warning: this is only a short term fix)

Step 1: take the test

Find out if your website is mobile-friendly at

Step 2: choose a mobile solution

  • Separate URLS: create a second website that displays on mobile devices
  • Dynamic Serving: website serves different version of the site based on the browser being used
  • Responsive Design: website automatically changes layout based on the screen size

Step 3: use a band-aid solution while the site is being designed

  • If your website is managed by WordPress, you can use a plugin called “Any Mobile Theme Switcher
  • Another option is creating a temporary mobile website to ensure that you don’t drop in rankings while your new website is being designed.

Step 4: complete a mobile website audit

A. Have a website audit completed to make sure your mobile website is set up and optimized correctly. You can get an audit completed here:

Avatar for Derek Cosgrove

Derek Cosgrove

Derek has 10 years of digital marketing experience and is a Senior Account Manager at seoplus+. He specializes in helping local businesses and Shopify stores with their digital marketing.

View latest posts
Posted in SEO

Want More Sales? Get 3 Tips From an SEO Expert!

Our SEO specialist will review your website and provide actionable tips to help increase your revenue

"*" indicates required fields


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 screenshots of seoplus+ TikTok videos

Passionate Marketers Striving to Make Your Life Better

Meet the team you'll work with. We can’t wait to learn more about your goals so we can achieve them together.