SEO

4 Steps to Surviving Mobilegeddon

Derek Cosgrove
Sr. Account Manager / Team Lead

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Mobilegeddon Snapshot

What is Mobilegeddon?
Google announced that mobile-friendliness will be a ranking factor in mobile search results as of April 21. So businesses without a mobile website will be difficult to find on mobile devices soon.
Why should I Care?
Between 25% and 50% of website traffic comes from mobile devices. If these prospects stop finding you, you will lose valuable traffic and sales.
Temporary Solution
There is a WordPress plugin called “Any Mobile Theme Switcher.” It can convert a non-mobile website to mobile in a couple minutes! (warning: this is only a short term fix)

Step 1: Take the Test

Find out if your website is mobile-friendly at http://seopl.us/MBT15

Step 2: Choose a Mobile Solution

A. Separate URLS: create a second website that displays on mobile devices
B. Dynamic Serving: website serves different version of the site based on the browser being used
C. Responsive Design: website automatically changes layout based on the screen size

Step 3: Use a Band-Aid Solution While The Site is Being Designed

A. If your website is managed by WordPress, you can use a plugin called “Any Mobile Theme Switcher
B. Another option is creating a temporary mobile website to ensure that you don’t drop in rankings while your new website is being designed.

Step 4: Complete a Mobile Website Audit

A. Have a website audit completed to make sure your mobile website is set up and optimized correctly. You can get an audit completed here: http://seopl.us/1CYBGSj

 

derek min | Award-Winning Digital Marketing Agency

Derek Cosgrove

Derek has 10 years of digital marketing experience and is a Senior Account Manager at seoplus+. He specializes in helping local businesses and Shopify stores with their digital marketing.

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