Blog / Authors / Derek Cosgrove
Derek Cosgrove
Recent articles by Derek
SEO Best Practices Checklist for New Websites
Occasionally seoplus+ clients have websites designed by third parties. In some cases, the third parties are not trained in SEO. To ensure the website does not suffer major drops in traffic/rankings, we have created this checklist for designers. Not following these best practices could lead to a drop in rankings, traffic, and sales. New Website …
5 Steps to a Successful Digital Integration After a Business Acquisition
Since March 2020, I’ve noticed a significant increase in SMB acquisitions, at least among my clients. Close to ten of my clients (local businesses or chains of local businesses) have been acquired or been involved in mergers within the last four years. I’ve seen marketing programs demolished during acquisitions (leads dropping by 90%), and I’ve …
The Top 27 Shopify Apps for 2023
Are you looking to take your Shopify store to the next level in 2023? One of the easiest and most effective ways to do so is by leveraging the power of apps. With the right apps, you can streamline your store’s operations, increase conversions, and grow your business. There are countless Shopify apps available, each …
The Simple & Inexpensive Way To Improve Your Website’s Conversion Rate
One of the biggest challenges website owners experience is a low conversion rate. You run Google Ads, Facebook Ads, SEO campaigns, your website generates all kinds of traffic, but few visitors actually become customers. As a digital marketer, this is a story we hear from prospective customers all the time. If you’ve done research to …
10 Reasons Your E-Commerce Website is Not Converting
seoplus+ has been a Shopify partner for nearly five years. Over this time, we’ve talked with hundreds of online store owners – from national chains to brand new local boutiques. The most common concern or frustration we hear from store owners has to do with low conversion rates. New store owners usually underestimate how difficult …
9 Ways an SMB Can Get Good Backlinks
The most challenging and time-consuming part of SEO is link building. This is especially true for small and medium-sized businesses. Backlinks are vital because they connect you to the world at large. A strong backlink profile tells search engines that your site is legitimate, contains pertinent information, and is trusted by other websites. Without backlinks, …
Supercharge Your Shopify Store Conversion Rate…For Free
If you’ve spent any time studying conversion rate optimization (CRO) for your Shopify store, you’ve probably heard experts discussing complex tactics like A/B testing, user testing, and multivariate testing. All of these practices can be helpful and can lead to huge increases in conversions, the problem is most of the experts who publish the studies …
Digital Marketing That Works in 2016: 10 Tips and Tools
seoplus+ regularly hosts “Lunch with Google” events. We have over 40 local businesses registers to learn about digital marketing that works in 2016. The purpose of this event was to educate local businesses and give them tools they can use today to help improve their digital marketing strategy. We reviewed our client accounts looking for …
12 Days of Digital Marketing: Broken Link Building
Ask any SEO expert, and they’ll tell you that link building is at the core of search engine rankings. In fact, in Moz’s 2015 Search Engine Ranking Factors Survey, the two most influential ranking factors are domain-level link features (8.22/10) and page-level link features (8.19/10). Yes, you read that right. The quality and quantity of …
12 Days of Digital Marketing: Think Digital First with Your Traditional Advertising
Before you come up with your next radio jingle or catchy headline for your billboard, ask yourself: how can I engage with the people who see this or hear this? No one can click the billboard or “like” your radio jingle. But you can use these mediums to drive traffic to your digital properties and …
My #1 Tip For New Shopify Stores
seoplus+ is a Shopify Marketing Partner. This means Shopify refers their store owners to us when they need help with online marketing. We have spoken with hundreds of Shopify store owners. And it is tough to get a store going. We hear the same story over and over and over again. It goes like this…. …
How Can A Small Business Successfully Manage Pay Per Click Campaigns to Get New Business?
Can PPC be a short-term strategy (for a seasonal or short-term campaign) or does it need to be a long term strategy to get results? A PPC campaign can be effective immediately. For example, we work with a hot tub company in Ottawa. We started their PPC campaign in the early spring and they had …
4 Steps to Spring Cleaning Your Social Media
Have you ever scrolled through your Facebook feed and seen unfamiliar faces, vaguely familiar grade school “friends,” your mom’s weird lonely friend, and other virtual strangers? Is your LinkedIn profile full of job seekers, recruiters and…your mom’s weird lonely retired friend (they’re everywhere…)? I took a good look at my social networks recently and found …
4 Steps to Surviving Mobilegeddon
Mobilegeddon snapshot What is Mobilegeddon? Google announced that mobile-friendliness will be a ranking factor in mobile search results as of April 21. So businesses without a mobile website will be difficult to find on mobile devices soon. Why should I care? Between 25% and 50% of website traffic comes from mobile devices. If these prospects …
The Silver Bullet to Growing A Business Fast
A big part of my job is building relationships and connecting with business owners. I find salespeople, business owners, and marketers are always looking for a silver bullet – that one thing that can dramatically grow their business. Last week, I was looking for some advice, so I connected to Sales Trainer and Author Craig …
