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Tag: roi

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What’s the Most Effective Metric in Measuring Your SEO Campaign’s Success?

Feb 20, 2013 by Brock Murray

When it comes to understanding the impact of your search engine optimization efforts, measurement is key. After all, you need some sort of quantifiable assessment to objectively gauge the potential return on your investment. So what is a good metric for success? It can vary by the company, but one metric is irrefutably powerful: the …

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