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Tag: digital pr

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12 Days of Digital Marketing: Google AdWords Extensions & Call Forwarding

Dec 23, 2015 by seoplus+ Team

Anyone can set-up an AdWords campaign, but not anyone can create a successful campaign. Google offers many guidelines to follow when creating a campaign and optimizing it for success, but there are a few “make or break it” points that can really push your campaigns to the limits. One of those points is  ad extensions. …

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12 Days Of Digital Marketing: Social IS Mobile

Dec 22, 2015 by seoplus+ Team

With mobile internet usage about to eclipse desktop browsing, we are about to enter the age of mobility. Yes, optimizing your website is extremely important, and yes, having a mobile-friendly app will take you far, but not far enough. As consumers are engaging more and more in the mobile sphere, it’s your job to meet …

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12 Days of Digital Marketing: Broken Link Building

Dec 21, 2015 by Derek Cosgrove

Ask any SEO expert, and they’ll tell you that link building is at the core of search engine rankings. In fact, in Moz’s 2015 Search Engine Ranking Factors Survey, the two most influential ranking factors are domain-level link features (8.22/10) and page-level link features (8.19/10). Yes, you read that right. The quality and quantity of …

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12 Days of Digital Marketing: Pinterest: Small, Yet Mighty

Dec 20, 2015 by seoplus+ Team

While it may not have the usership numbers of Facebook, Twitter, or Instagram, this purchasing powerhouse is not to be underestimated, especially when it comes to holiday marketing. Pinterest users are passionate, well-informed, and active consumers who use the platform as an organizational tool for their shopping needs. 93% of pinners are using Pinterest to …

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