What are the Most Searched Taylor Swift Songs in Canada?

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Amanda Stephens
VP of Operations

Graphic on standard seoplus+ blue triangle background with a map of Canada in the foreground
Graphic on standard seoplus+ blue triangle background with a map of Canada in the foreground

Taylor Swift released her 10th studio album, Midnights, on October 21, 2022. Predictably, the internet is buzzing – and when the internet buzzes that usually correlates with a spike in Google searches.

Just for fun, we thought we’d explore Google Trends data to see which songs on the album generated the highest spike in searches by province and territory.

Check out the findings in this Canada map below:

Map of Canada with the most searched Taylor Swift songs by province

A few interesting findings:

  • The search term with the biggest spike overall was for “Snow on the Beach,” which took first place in Ontario, Manitoba, and Newfoundland & Labrador.
  • Despite being the first single released from the album, “Anti-Hero” did not win the search contest in any province or territory.
  • Despite being the opening track, “Lavender Haze” also did not pique the curiosity of searchers throughout the country.
  • Though words like “Labyrinth,” “Karma,” “Mastermind,” and “Maroon” are in regular use and searches do not necessarily indicate interest in the Taylor Swift songs, the trend data shows clear association with the release date.
Graph showing Google Trends data and the timing of Taylor Swift Midnights album release

Interestingly, the most searched terms do not track with the most played songs on Spotify (though this information is global, not limited to Canada).

Of the Midnights songs in Taylor Swift’s top 10 most played songs in recent times, only “Snow on the Beach” and “Maroon” are also among the most searched songs by province.

Table showing Spotify play data of Taylor Swift Midnights songs

Here at seoplus+, we’re obsessive about search. Even when we’re listening to the latest songs from a global pop icon, it’s hard to turn off our curiosity about how searches engines are involved or affected. It’s also important to keep in mind that even though Google is the dominant search engine, everything from Spotify to TikTok also has a search function of its own.

PS if your favourite new Taylor Swift song is not on the list for your province…off to Google you go. Perhaps you can reverse the trend all on your own!

Avatar for Amanda Stephens

Amanda Stephens

Amanda Stephens is the Vice President of Operations at seoplus+. She leads the production team across a number of departments including SEO, web design/development, and paid ads. Amanda is responsible for team culture, process, and training to ensure optimal results for world class clients.

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