Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Feb 20, 2026 by Margot
Summary Generative Engine Optimization (GEO) requires understanding the questions users ask in search engines and large language models. This guide provides a step-by-step framework to identify, validate, and refine high-value prompts using ChatGPT, Google Search Console, and SERP features such as predictive search (autocomplete) and People Also Ask (PAA). Introduction As search behaviour evolves, users …
Nov 4, 2025 by Ted Skinner
Your entire customer base, from C-suite executives to new interns, now uses ChatGPT for vendor discovery. After analyzing over 50,000 AI-generated responses about B2B brands, we discovered that 73% of brand mentions come from news coverage and thought leadership, not technically optimized websites. This reality demands a new strategic approach to your marketing and public …
Aug 14, 2025 by Ragheed Akeel
The world of SEO and website optimization is changing. With the introduction of artificial intelligence (AI) and large language models (LLMs), we now have to find new ways to understand how to optimize our websites for our users and generative engines (GEs). This is where generative engine optimization (GEO) comes into play. Here, we are …
Jul 11, 2025 by Derek Cosgrove
To understand how AI is influencing organic visibility, I analyzed six months of traffic data (January to June 2025) across 10 different websites. These included a mix of national retailers, Canadian SaaS platforms, post-secondary institutions, B2B tech firms, and non-profit organizations. While this dataset is modest in size, it still paints an interesting picture of …
Case Study
Feb 24, 2026 by Devon Baines
Overview With buyers increasingly beginning their journey online, B&T MacFarlane wanted to better support a long, research-driven sales cycle in which buyers increasingly begin their journey online. To meet this shift, seoplus+ utilized video as a key opportunity to educate prospects, build trust, and keep the time commitment for talent and client, Jack, low. Download …
Case Study
Feb 24, 2026 by Brian Warren
Introduction In early 2025, the seoplus+ web team began exploring ways to improve how client-provided content was collected for website projects. Historically, this process relied on a lengthy Google Doc template that was difficult to create, overwhelming for clients to navigate, and prone to technical issues like browser crashes. To address these challenges, I launched …
Case Study
Feb 11, 2026 by Derek Cosgrove
When we hear people say social media ads do not work. What they usually mean is their campaigns did not drive leads or revenue. We build social campaigns to generate measurable results. Leads. Sales. Return on ad spend. The case studies below show what happens when social ads are built with strong creative and proven …
Case Study
Feb 3, 2026 by Cecelia Feor
Invest Ottawa is the lead economic development agency for knowledge-based industries in Canada’s Capital. Through its Why Ottawa platform, the organization speaks directly to international companies exploring expansion into North America, often well before a formal conversation with an investment or advisory team begins. This project marked the launch of a new content initiative awarded …
News
Mar 6, 2026 by Haley Wells
Digital marketing is currently less about chasing trends and more about building structured, scalable systems. From AI adoption to multi-location growth strategies, brands that prioritize clarity, consistency, and measurable performance are pulling ahead. This month, we are spotlighting why AI is no longer optional for growth-stage tech brands, how multi-location businesses can scale without sacrificing …
GEO
Feb 20, 2026 by Margot
Summary Generative Engine Optimization (GEO) requires understanding the questions users ask in search engines and large language models. This guide provides a step-by-step framework to identify, validate, and refine high-value prompts using ChatGPT, Google Search Console, and SERP features such as predictive search (autocomplete) and People Also Ask (PAA). Introduction As search behaviour evolves, users …
Digital PR
Feb 12, 2026 by Catherine Hansen
The Olympics are a masterclass in visibility, reputation, preparation, and performance under pressure. Athletes train for years to deliver results in seconds, and Public Relations (PR) teams do something surprisingly similar. PR teams build the foundation for trust and awareness long before a campaign “goes live,” then execute quickly when the moment arrives. With the …
News
Feb 3, 2026 by Haley Wells
The year may have just begun, but 2026 is already proving to be a pivotal moment for digital marketing. From the rise of AI-personalized experiences to major platform shifts, we’re seeing the rules of engagement evolve — fast. This month, we’re unpacking three key trends shaping the landscape:🔹 ChatGPT ads go live🔹 Meta tests premium …
seoplus+ is an award winning digital marketing agency serving clients globally.
