Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jan 13, 2025 by Brian Warren
Let’s start with an important distinction: your visual identity is a vital part of your brand, but it’s not the whole picture. Think of your brand as a complete puzzle. Your visual identity is one of the most visible pieces, but there are other essential components—like your messaging, tone, and values—that make up the full …
Dec 9, 2024 by Brian Warren
The bigger picture behind your logo Let’s clear something up right from the start: a logo is not your brand. It’s not even your entire visual identity. Your brand is the full experience you deliver—how your business is perceived, how it communicates, and the emotional connection it creates with your audience. Your logo is just …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
Case Study
Apr 23, 2024 by seoplus+ Team
Mobile Klinik, a leading Canadian retailer specializing in certified pre-owned smartphones and expert repair services, embarked on a strategic journey to revitalize its brand presence online. In 2023, following a comprehensive website redesign, the focus shifted towards leveraging quality content on their new website blog to attract and educate both current and potential customers. With …
Marketing
Mar 3, 2025 by Haley Wells
Welcome to the March edition of the seoplus+ Digital Digest—your go-to source for the latest digital marketing insights. From Instagram’s shifting priorities to AI-powered video tools, here’s what you need to know to stay ahead of the curve. Hashtags Are Dead?! Not Quite, But Their Role Is Changing For years, hashtags have been a …
Digital PR
Feb 7, 2025 by Catherine Hansen
In public relations (PR), staying ahead often means embracing innovation and adapting to constant change. The rapid evolution of media tools and platforms has made it harder than ever to solidify your PR tool stack. As the industry races to break the next big story, tools like Connectively (formerly known as “Help A Reporter Out”) …
Marketing
Feb 4, 2025 by Haley Wells
Welcome to the first edition of the seoplus+ Digital Digest – your go-to source for the latest updates in digital marketing. Let’s dive in! 14 Hours Without TikTok? On January 19th, the United States experienced a 14-hour TikTok ban, sparking widespread curiosity and concern. The ban, prompted by privacy concerns surrounding the app, led to …
Digital PR
Jan 31, 2025 by Grace Cowie
The first time I received an email from Qwoted saying my client’s insights were featured in a publication, I was thrilled. Not only did I share it with the client and the team, I sent a link to my family (who, of course, were incredibly proud). Now, those emails come regularly, and despite the frequency, the excitement …
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