PPC, Social Media, and SEO Case Study Examples | seoplus+

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Case Study

When Buyers Research First, Video Matters

Feb 24, 2026 by Devon Baines

With buyers increasingly beginning their journey online, B&T MacFarlane wanted to better support a long, research-driven sales cycle in which buyers increasingly begin their journey online. To meet this shift, seoplus+ utilized video as a key opportunity to educate prospects, build trust, and keep the time commitment for talent and client, Jack, low. Download ...

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Case Study

Implementing Content Snare to Transform Web Content Collection

Feb 24, 2026 by Brian Warren

Introduction In early 2025, the seoplus+ web team began exploring ways to improve how client-provided content was collected for website projects. Historically, this process relied on a lengthy Google Doc template that was difficult to create, overwhelming for clients to navigate, and prone to technical issues like browser crashes. To address these challenges, I launched ...

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Case Study

Tired of Social Media Ads That Get Clicks and Nothing Else?

Feb 11, 2026 by Derek Cosgrove

When we hear people say social media ads do not work. What they usually mean is their campaigns did not drive leads or revenue. We build social campaigns to generate measurable results. Leads. Sales. Return on ad spend. The case studies below show what happens when social ads are built with strong creative and proven ...

Case Study

Case Study: Delivering Scalable, High-Credibility Content for Global Investment Attraction

Feb 3, 2026 by Cecelia Feor

Invest Ottawa is the lead economic development agency for knowledge-based industries in Canada’s Capital. Through its Why Ottawa platform, the organization speaks directly to international companies exploring expansion into North America, often well before a formal conversation with an investment or advisory team begins. This project marked the launch of a new content initiative awarded ...

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