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Lisa Westlund
Recent articles by Lisa
Maximizing ROAS Through Ad Fraud Prevention
Pay-per-click advertising fraud has emerged as a significant challenge for marketers. According to a report by Juniper Research, an astonishing $84 billion of ad spend will be lost due to ad fraud in 2023, making up 22% of all advertising spend. With such a substantial amount of ad spend being wasted due to ad fraud …
Data Accuracy With PPC Advertising
As digital marketers, we know that collecting accurate data is essential to the success of our PPC campaigns. However, with user privacy regulations becoming more stringent and third-party tools being embedded in the marketing/sales process, collecting 100% accurate PPC data has become increasingly challenging. In this blog post, we will discuss the main factors involved …
Why You Should Be Using Google Ads Experiments To Scale Your Campaigns [Case Study Included]
As PPC experts, data is our best friend. Google Ads experiments are an easy way you can build data within your account to make more strategic, performance-driven optimizations. The experiment framework provides insider auction knowledge you can use to better understand how campaign performance will be impacted based on the variable you’re testing. More data …
Simplify Your PPC Landing Page To Drive Better Results
It should come as no surprise that in today’s digital environment, users want convenience. They want to find exactly what they’re looking for, when they’re looking for it, from the company that does it best (or for the best price…or both). Your company has the opportunity to be that result for them, but if you …
